Wharton Assistant Professor of Marketing Sheri Melumad discusses her new research that shows people are more willing to share information when they do it over their smartphones, how that can provide valuable information for marketers, and how it might be applied to Covid-19 contact tracing.
This Week in Business
Are Smartphones Changing the Way We Think?
New research shows the level of comfort we have with smartphones when it comes to disclosing information
May 18, 2020
• 10 min listen
Updated: May 19, 2020
New research shows the level of comfort we have with smartphones when it comes to disclosing information
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