What do successful retailers do when the strategies that once fueled their growth stop working?
Wharton professor Marshall Fisher discusses how successful retailers adapt when traditional growth opportunities begin to disappear. Drawing on research into the strategies of Costco, Walmart, and Dillard’s, he explains why retailers move through different phases of growth, from opening new stores to expanding online and cutting costs. He also explores why companies need to resist the temptation to force growth and instead focus on growing revenue faster than costs.
