Eshan Ponnadurai, the head of Meta’s consumer marketing, joins Barbara Kahn and Dr. Americus Reed to discuss his background in the industry, how Meta connects with consumers, and WhatsApp’s campaign with F1 driver Lewis Hamilton. They are also joined by Sara Saunders, chief marketing officer at Sazerac, to talk about their TikTok campaign for Fireball whiskey, responsible digital advertising, and more.
Marketing Matters
Meta’s Head of Consumer Marketing | Sazerac’s Chief Marketing Officer
Wharton experts speak with Eshan Ponnadurai, the head of Meta’s consumer marketing, Sara Saunders, chief marketing officer at Sazerac.
May 15, 2025
• 28 min listen
Listen to the podcast.
Subscribe wherever you listen to your podcasts.
Comments
New This Week
How Mortgage Lock-In Is Quietly Pushing Up House Prices
A new paper co-authored by Wharton’s Lu Liu argues that homeowners stuck with low fixed mortgage rates aren’t just frozen in place — they’re propping up the housing market.
Does Q&A Boost Engagement?
When is friction a good thing? When it helps drive curiosity for more information, according to a Wharton study.
2026 Best Countries Index
The newly released 2026 Best Countries Index ranks 85 countries on 73 attributes across categories including entrepreneurship, openness for business, quality of life, power, and cultural influence.
