Wharton’s Barbara Kahn and Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about the company’s partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more.
Marketing Matters
David Picioski, Wilson Sporting Goods Co.
Wharton experts speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co.
June 6, 2024
• 29 min listen
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