Faculty Archive

Z. John Zhang

Less Is More: Redefining the Luxury Goods Market

Apr 06, 2021
Marketing
Global Focus, North America
mic

Conspicuous consumption is giving way to a new ethos called "minimalist luxury." Wharton’s Pinar Yildirim and Z. John Zhang explain how the makers of high-end goods can respond to this[…]

Tariff Troubles: Will Consumers Feel the Pinch?

Jul 30, 2018
Public Policy
Asia-Pacific, China, Europe, North America

Will tariffs have an overall corrosive effect on the economy, and, if so, when?

Why Budget Airlines Are Flying High

Buoyed by low oil prices and new fuel-efficient aircraft, several low-cost European carriers are challenging major legacy airlines in the lucrative U.S.-Europe market.

Mobile Money in India: Does Digitalization Follow Demonetization?

May 30, 2017
Technology
Asia-Pacific, India

Demonetization in India may not have achieved its prime objective -- unearthing black money. But it has given a boost to mobile wallets.

Why Retailers Could Pay a Price for Not Accepting Mobile Payments

Nov 22, 2016
Technology
North America

Mobile payment systems like Apple Pay are gradually gaining traction with consumers. But is widespread adoption by retailers likely – or even necessary?

Knowledge@Wharton Partners

Get Knowledge@Wharton delivered to your inbox every week.