Faculty Archive

Jerry (Yoram) Wind

  • The Lauder Professor Emeritus of Marketing

    Academic Director, The Wharton Fellows Program
    Director, SEI Center for Advanced Studies in Management

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Ten Guidelines for Creating Opportunities in a Time of Crisis

PwC CFO On Leadership and Living With a Sense of Urgency

Every crisis contains the seeds of opportunity. In this opinion piece, co-authors Yoram (Jerry) Wind and Nitin Rakesh explain how to make them grow.

Sold to the Highest Bidder: Why Sotheby’s Is Going Private

The sale of Sotheby’s will ultimately benefit the firm, and it underscores the increasing importance of new markets, online sales and AI in the art auction business, experts say.
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Building Business Value by Optimizing Digital Experience Using a Platform-as-a-service Approach

Platform vendors are increasingly offering resources to enhance the digital experience (DX) for users, resulting in a greater ability of businesses and other organizations to enhance productivity and profitability, roll[…]

Want to Nurture Creativity? First, Get the Culture Right

Equally important is helping people recognize creativity within their organizations, says David Yager, CEO of Philadelphia’s University of the Arts.

Can the Minerva Model of Learning Disrupt Higher Education?

Traditional universities have much to learn from disruptors like the Minerva Schools, which aims to provide high-quality learning opportunities at a fraction of the cost of an elite college.

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