Faculty Archive

Shawndra Hill

How Facebook’s Big Bet on Video Could Change TV

Mar 21, 2017
Technology
North America

Facebook is aggressively expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.

How Data Mining Can Help Advertisers Hit Their Targets

Mar 09, 2017
Marketing
North America
video mic

New research from Wharton senior fellow Shawndra Hill looks at how “second screening” impacts consumers' responses to TV ads.

Digital Assurance: Reaching a Seamless Customer Experience

Feb 19, 2015
Technology
Global Focus
page

Digital technologies now shape every business area. That makes the assurance of a near-flawless user experience critical.

To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce

Jan 27, 2015
Marketing
Europe, North America
video

Does e-commerce decline on days when TV viewership surges, or do people multitask and shop while they watch? Research by Wharton’s Shawndra Hill provides some answers.

A La Carte TV Is Coming — but Will Consumers Be Better Off?

Oct 24, 2014
Technology
North America

Recent announcements by HBO and CBS seem to herald the beginning of an era of a la carte plans for TV. But that doesn’t mean prices will go down.

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