Faculty Archive

Santiago Gallino

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Mar 25, 2019
Marketing
North America

Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?

Retail’s Big Mistake: Slashing Payroll Cuts into Profits

Feb 14, 2019
Management
North America
mic

New Wharton research shows why it pays for retailers to staff stores with the right number of well-trained employees.

Why Omnichannel Retailers Face a Steep Learning Curve

Oct 26, 2018
Marketing
North America
mic

Both traditional and digital-first retailers know they need to provide a true omnichannel experience -- but they still struggle to get the balance right.

Can Restructuring Sears Fix a Catalog of Problems?

Oct 02, 2018
Management
North America
mic

The latest revival plan for Sears could benefit the hedge fund that controls it, instead of boosting the retailer, say experts.

Knowledge@Wharton Partners

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