Santiago Gallino

Can the ‘Supercharged’ Consumer Save Retail?

Sep 05, 2019
Marketing
North America
mic

digital retailers opening physical stores

Digital retailers can reap significant financial benefits from opening physical stores, according to new research from Wharton and Harvard.

What’s the Next Chapter for Barnes & Noble?

Jun 18, 2019
Management
North America
mic

How Can Barnes & Noble Avoid Borders’ Fate?

A hedge fund wants to buy the bookstore chain for $683 million, including debt. Will the deal work? Experts from Wharton and elsewhere share their insights.

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Mar 25, 2019
Marketing
North America

Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?

Retail’s Big Mistake: Slashing Payroll Cuts into Profits

Feb 14, 2019
Management
North America
mic

New Wharton research shows why it pays for retailers to staff stores with the right number of well-trained employees.

Why Omnichannel Retailers Face a Steep Learning Curve

Oct 26, 2018
Marketing
North America
mic

Both traditional and digital-first retailers know they need to provide a true omnichannel experience -- but they still struggle to get the balance right.

Faculty Archive

Can the ‘Supercharged’ Consumer Save Retail?

What’s the Next Chapter for Barnes & Noble?

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Retail’s Big Mistake: Slashing Payroll Cuts into Profits

Why Omnichannel Retailers Face a Steep Learning Curve