Santiago Gallino

The Omnichannel Dilemma: How Retailers Can Get It Right

New research from Wharton’s Santiago Gallino and Robert Rooderkerk of Erasmus University offers companies practical advice on how to develop new products that are ready to compete in an omnichannel[…]

Can Macy’s Save Itself?

Feb 11, 2020
Marketing
North America

Macy’s has a three-year plan to turn around flagging sales, but experts say it might be too little, too late for the iconic U.S. retailer.

Can the ‘Supercharged’ Consumer Save Retail?

Sep 05, 2019
Marketing
North America
mic

digital retailers opening physical stores

Digital retailers can reap significant financial benefits from opening physical stores, according to new research from Wharton and Harvard.

What’s the Next Chapter for Barnes & Noble?

Jun 18, 2019
Management
North America
mic

How Can Barnes & Noble Avoid Borders’ Fate?

A hedge fund wants to buy the bookstore chain for $683 million, including debt. Will the deal work? Experts from Wharton and elsewhere share their insights.

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Mar 25, 2019
Marketing
North America

Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?

Faculty Archive

The Omnichannel Dilemma: How Retailers Can Get It Right

Can Macy’s Save Itself?

Can the ‘Supercharged’ Consumer Save Retail?

What’s the Next Chapter for Barnes & Noble?

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands