The K@W Network:
Assistant Professor of Marketing
Amazon’s patent on “1-Click” ordering, which recently expired, helped jump-start the e-commerce giant’s growth from a virtual bookstore to a massive online marketplace.
Wharton research shows that sensational tweets have staying power, aiding Donald Trump’s ascent during the Republican primary debates.
Can global ride-hailing startup Uber slow its rate of cash burn before losses start to threaten the company’s viability?
Snapchat reportedly is eyeing a $25 billion IPO early next year. But can it avoid the slowing growth trap that has engulfed Twitter?
Reaching a balanced "burn rate" -- not overspending, but not underspending, either -- is critical for a startup’s survival, according to Wharton research.