The K@W Network:
Assistant Professor of Marketing
Free shipping is great for shoppers, but it’s becoming an increasingly significant cost for online sellers. Wharton’s Barbara Kahn and Ron Berman discuss the free-shipping conundrum faced by retailers large[…]
Social media companies want to create a “safe” environment for users, and yet they would like to be seen as upholding the American value of free speech. When it comes[…]
New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money.
Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to[…]
In the wake of the Cambridge Analytica scandal, the world’s biggest social network is facing what is arguably its biggest PR crisis ever.