David Reibstein

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Apr 23, 2019
Marketing
North America
mic

The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.

Can Kraft Heinz Catch Up with Its Changing Market?

Mar 12, 2019
Marketing
North America
mic

Following a $12.6 billion loss for 2018, Kraft Heinz needs to recast its product portfolio in ways that reflect the general shift towards healthier foods, experts say.

Nation Branding: Which Countries Ranked Highest This Year?

Feb 12, 2019
Marketing
Global Focus
mic

Cleanliness, safety and progressive business environments are a boon to nations’ brands, while untrustworthy politics and poor quality products hold others back, according to a new report.

America First? To the World, It’s Eighth

Global perceptions of the U.S. are getting significantly worse, notes the new Best Countries report from U.S. News & World Report, BAV Group and Wharton.

Scoring or Snoring? The Super Bowl in Five Ads

Feb 05, 2018
Marketing
North America
mic

Brands spend millions of dollars to air ads during the Super Bowl, but few achieve the ultimate payoff of actually bringing in more sales.

Faculty Archive

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Can Kraft Heinz Catch Up with Its Changing Market?

Nation Branding: Which Countries Ranked Highest This Year?

America First? To the World, It’s Eighth

Scoring or Snoring? The Super Bowl in Five Ads