David Reibstein

Why Canada Took the Top Spot on This Year’s ‘Best Countries’ List

Apr 20, 2021
Marketing
Global Focus, North America
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Wharton’s David Reibstein explains why Canada, the U.S. and South Korea pulled ahead while others fell behind in the 2021 Best Countries Report.

‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?

The annual ranking of the world’s best countries offers keen insight into global branding. Wharton’s David Reibstein discusses which nations came out on top – and which are the ones[…]

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Apr 23, 2019
Marketing
North America
mic

The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.

Can Kraft Heinz Catch Up with Its Changing Market?

Mar 12, 2019
Marketing
North America
mic

Following a $12.6 billion loss for 2018, Kraft Heinz needs to recast its product portfolio in ways that reflect the general shift towards healthier foods, experts say.

Nation Branding: Which Countries Ranked Highest This Year?

Feb 12, 2019
Marketing
Global Focus
mic

Cleanliness, safety and progressive business environments are a boon to nations’ brands, while untrustworthy politics and poor quality products hold others back, according to a new report.

Faculty Archive

Why Canada Took the Top Spot on This Year’s ‘Best Countries’ List

‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Can Kraft Heinz Catch Up with Its Changing Market?

Nation Branding: Which Countries Ranked Highest This Year?