David Reibstein

‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?

The annual ranking of the world’s best countries offers keen insight into global branding. Wharton’s David Reibstein discusses which nations came out on top – and which are the ones[…]

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Apr 23, 2019
Marketing
North America
mic

The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.

Can Kraft Heinz Catch Up with Its Changing Market?

Mar 12, 2019
Marketing
North America
mic

Following a $12.6 billion loss for 2018, Kraft Heinz needs to recast its product portfolio in ways that reflect the general shift towards healthier foods, experts say.

Nation Branding: Which Countries Ranked Highest This Year?

Feb 12, 2019
Marketing
Global Focus
mic

Cleanliness, safety and progressive business environments are a boon to nations’ brands, while untrustworthy politics and poor quality products hold others back, according to a new report.

America First? To the World, It’s Eighth

Global perceptions of the U.S. are getting significantly worse, notes the new Best Countries report from U.S. News & World Report, BAV Group and Wharton.

Faculty Archive

‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Can Kraft Heinz Catch Up with Its Changing Market?

Nation Branding: Which Countries Ranked Highest This Year?

America First? To the World, It’s Eighth