The K@W Network:
Assistant Professor of Marketing
In the wake of the Cambridge Analytica scandal, the world’s biggest social network is facing what is arguably its biggest PR crisis ever.
New Wharton research delves into the little-studied question of how human performance and team dynamics are impacted by automation.
In the wake of a New York Times expose, experts weigh options to identify and weed out fake users on social media.
Critics have long said that Groupon’s business model was flawed and that it was only a matter of time before it collapsed. Could that time be now?
Facebook is aggressively expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.