The K@W Network:
Assistant Professor of Marketing
Conspicuous consumption is giving way to a new ethos called "minimalist luxury." Wharton’s Pinar Yildirim and Z. John Zhang explain how the makers of high-end goods can respond to this[…]
Political newcomers can leverage social media to raise money and gain recognition, which could help them compete against incumbents, according to new research co-authored by Wharton’s Pinar Yildirim.
Fueled by a leap in broadband adoption and the advent of mobile devices, the digital living room is no longer a TV-centric area in the home. But it also still[…]
Social media as we know it has barely reached its 20th birthday, but it’s changed the fabric of everyday life. What does the future hold for the sector and the[…]
Many of the largest and most reputable news outlets in the world are using or dabbling in AI to expand their coverage. But as journalism robots proliferate, concern about their[…]