The K@W Network:
Ira A. Lipman Associate Professor of Marketing
Johnson & Johnson has been accused of ignoring warnings linking its talcum powder to ovarian cancer and failing to inform users of that potential risk. Is it a case of[…]
In collaboration with NTT DATA
Companies that carefully map out customer buying “journeys” are better prepared to transform their businesses, say experts from Wharton and NTT DATA.
Google’s logo redesign is its biggest change in 16 years. But do logos really matter?