Patti Williams

Talcum Trouble: Where Does J&J’s Responsibility Lie?

May 11, 2016
Public Policy
North America
mic

Johnson & Johnson has been accused of ignoring warnings linking its talcum powder to ovarian cancer and failing to inform users of that potential risk. Is it a case of[…]

Customer Journey Mapping Is at the Heart of Digital Transformation

Nov 04, 2015
Marketing
Global Focus, North America
page

Companies that carefully map out customer buying “journeys” are better prepared to transform their businesses, say experts from Wharton and NTT DATA.

Six Lessons Your Brand Can Learn from Google’s Logo Reboot

Google’s logo redesign is its biggest change in 16 years. But do logos really matter?

Research Roundup: Foreign Diversification, Social Comparisons and Consumer Identity

Is investing in foreign stocks still a good strategy for offsetting risk and boosting returns in your portfolio? How do social comparisons impact the different dimensions of trust that people[…]

How ‘Scroogled’ Could Hurt Both Microsoft and Google

Mar 08, 2013
Marketing
North America

Microsoft this week reaffirmed plans to continue with its anti-Google marketing campaign -- but who is the company really hurting?

Faculty Archive

Talcum Trouble: Where Does J&J’s Responsibility Lie?

SPONSORED CONTENT

Customer Journey Mapping Is at the Heart of Digital Transformation

Six Lessons Your Brand Can Learn from Google’s Logo Reboot

Research Roundup: Foreign Diversification, Social Comparisons and Consumer Identity

How ‘Scroogled’ Could Hurt Both Microsoft and Google