The K@W Network:
Ira A. Lipman Associate Professor of Marketing
Wharton marketing professors Americus Reed and Patti Williams analyze the 2019 Super Bowl commercials, saying most were lackluster and devoid of the kind of creative edginess seen in years past.
Despite the backlash to Gillette’s controversial “toxic masculinity” ad, experts say the brand is tackling social issues in a smart way.
Brands have long understood that making consumers feel something about their products is a great way to sell to them. But new Wharton research suggests that the types of feelings[…]
Changing a company's name is a tricky proposition, but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations.
Former U.S. Surgeon General Vivek Murthy says the key to alleviating chronic stress is right at our fingertips: establishing emotional well-being.