The K@W Network:
Ira A. Lipman Associate Professor of Marketing
In a stark turnabout, the NFL is now embracing the same goals of social justice and racial equality that cost quarterback Colin Kaepernick his football career. Experts explain the change[…]
Wharton marketing professors Americus Reed and Patti Williams analyze the 2019 Super Bowl commercials, saying most were lackluster and devoid of the kind of creative edginess seen in years past.
Despite the backlash to Gillette’s controversial “toxic masculinity” ad, experts say the brand is tackling social issues in a smart way.
Changing a company's name is a tricky proposition, but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations.
Former U.S. Surgeon General Vivek Murthy says the key to alleviating chronic stress is right at our fingertips: establishing emotional well-being.