Michael Platt

Neuroscience Can Help You Become a Better Leader

Oct 27, 2020
Leadership
North America
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Not everyone is a born leader, but a new book by Wharton’s Michael Platt says that neuroscience can provide the tools to become one.

Better Communication Through Neuroscience

Oct 13, 2020
Management
North America

In this Nano Tool for Leaders® from Wharton Executive Education, Wharton’s Michael Platt offers neuroscience-backed tips for fine-tuning the delivery of your message.

Cracking the Code on Brand Growth

Jan 07, 2019
Marketing
Global Focus, North America
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The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane[…]