The K@W Network:
Assistant Professor
New Wharton research explores why consumers are more willing to share personal information when communicating on a smartphone compared with a computer.
Fueled by a leap in broadband adoption and the advent of mobile devices, the digital living room is no longer a TV-centric area in the home. But it also still[…]
When we write reviews, send tweets or create other online content, the type of device we use matters, according to new Wharton research.
Knowledge@Wharton Partners
