Faculty Archive

Katherine Milkman

How Science Can Help You Keep Your Fitness Goal

Jan 10, 2022
Management
North America
mic

Wharton’s Katy Milkman shares insights from a new megastudy on exercise that reveals the best ways to change behavior at scale.

One Person, Many Needs: How Customer Centricity Has Changed

Nov 15, 2021
Marketing
North America

Wharton faculty offer advice on how companies can keep up with the complex demands of consumers by adopting a modern approach to customer lifetime value.

How to Harness the Power of Belonging

Nov 08, 2021
Management
North America
mic

Wharton’s Katy Milkman interviews New York University professor Jay Van Bavel about his new book, ‘The Power of Us,’ which explores how group affiliations shape our identity and can influence[…]

The Power of Nudges: Maya Shankar on Changing People’s Minds

Jun 01, 2021
Public Policy
North America
mic

Wharton’s Katy Milkman talks to behavioral scientist Maya Shankar about her career, which has taken her from the White House to her current role as senior director of behavioral economics[…]

Want to Get Unstuck? How Science Can Help

May 04, 2021
Management
North America
mic

Wharton’s Katy Milkman shares insights from her new book, 'How to Change,' which offers science-based strategies for creating lasting, effective change.

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