The K@W Network:
Director of Undergraduate Marketing Program
Social media as we know it has barely reached its 20th birthday, but it’s changed the fabric of everyday life. What does the future hold for the sector and the[…]
Iconic guitar maker Gibson is about to emerge from bankruptcy -- can it recapture the magic that turned it into a music icon?
As millennials and Generation Z become a larger part of their customer base, luxury fashion brands are actively building a stronger online presence.
It's still early days for Gen Z -- its oldest members are still in their teens or early 20s -- but marketers are trying to get a handle on what[…]