The K@W Network:
Patty and Jay H. Baker Professor
Professor of Marketing
A hedge fund wants to buy the bookstore chain for $683 million, including debt. Will the deal work? Experts from Wharton and elsewhere share their insights.
Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.
Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?
Buoyed by a strong economy and low unemployment, 2018 holiday retail sales were the best in six years. What's in store for this year?
An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior.