The K@W Network:
Patty and Jay H. Baker Professor
Professor of Marketing
Three big mistakes led to Forever 21’s bankruptcy filing and could imperil the fast-fashion chain’s future, experts say.
A hedge fund wants to buy the bookstore chain for $683 million, including debt. Will the deal work? Experts from Wharton and elsewhere share their insights.
Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.
Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?
Buoyed by a strong economy and low unemployment, 2018 holiday retail sales were the best in six years. What's in store for this year?