The K@W Network:
Patty and Jay H. Baker Professor Professor of Marketing
Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?
Buoyed by a strong economy and low unemployment, 2018 holiday retail sales were the best in six years. What's in store for this year?
An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior.
This year will mark the first holiday shopping season in decades without Toys R Us, the venerated toy store – and Amazon seems poised to fill the void.
The latest revival plan for Sears could benefit the hedge fund that controls it, instead of boosting the retailer, say experts.
Knowledge@Wharton Partners
