The K@W Network:
Patty and Jay H. Baker Professor
Professor of Marketing
Free shipping is great for shoppers, but it’s becoming an increasingly significant cost for online sellers. Wharton’s Barbara Kahn and Ron Berman discuss the free-shipping conundrum faced by retailers large[…]
Three big mistakes led to Forever 21’s bankruptcy filing and could imperil the fast-fashion chain’s future, experts say.
A hedge fund wants to buy the bookstore chain for $683 million, including debt. Will the deal work? Experts from Wharton and elsewhere share their insights.
Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.
Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?