The K@W Network:
Patty and Jay H. Baker Professor
Professor of Marketing
Retail sales will see modest growth over a holiday season marked by the uneven spending habits of consumers affected by the pandemic, according to experts.
The coronavirus pandemic has wreaked havoc on American retailers, particularly those that sell nonessential goods such as apparel. What will the sector look like once the viral threat has passed?
Macy’s has a three-year plan to turn around flagging sales, but experts say it might be too little, too late for the iconic U.S. retailer.
Free shipping is great for shoppers, but it’s becoming an increasingly significant cost for online sellers. Wharton’s Barbara Kahn and Ron Berman discuss the free-shipping conundrum faced by retailers large[…]
Three big mistakes led to Forever 21’s bankruptcy filing and could imperil the fast-fashion chain’s future, experts say.