The K@W Network:
Associate Professor of Marketing
Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?
Whether it’s prompting someone to adopt a pet or to share content on social media, what do natural language processing and related tools tell us about persuasion?
New Wharton research finds that shoppers are more likely to seek variety in their buying decisions later in the day.
Wharton research uses natural language processing to study why some songs catch on while others fail to climb the charts.
Members of Congress questioned Facebook CEO Mark Zuckerberg on the social network’s privacy practices. Here are questions Wharton faculty would have asked.