The K@W Network:
Assistant Professor of Marketing
Data collected from genetic testing kits can help marketers customize products for consumers. But a new Wharton study raises red flags over ethics, privacy and the potential for misinformation.
New research co-authored by Wharton’s Gideon Nave challenges a decade-old theory about a potential cause for autism by showing that administering testosterone doesn’t affect cognitive empathy.
A recent study co-led by Wharton's Gideon Nave attempted to replicate social science experiments published in top journals, with mixed results.
Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to[…]
New Wharton research explores the link between music preferences and personality, and the implications for marketing and data privacy.