Wharton, University of Pennsylvania
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Middle East & Africa
Professor of Marketing. Yale SOM
On Samoa Air, Fatter People Pay More to Fly: Good Business or Bad Customer Relations?
Apr 10, 2013
When Samoa Air last week announced it was going to start charging people for airline tickets based on their weight, it set off a flurry of comments, some supportive, some[…]
Research Roundup: ‘One-size-fits-all’ Regulation, Avoiding Decision Traps and How Sex Cues Affect Sales
Nov 07, 2012
Would companies benefit from a "one-size-fits-all" regulatory regime? If decisiveness is a virtue, can we learn to make decisions better? What effect do sexually suggestive images have on buyers' impatience?[…]
Bound for the Beach? Bring These Books…
Jun 26, 2012
Summer reading suggestions from Wharton faculty -- to keep your mind busy while you relax.
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