Faculty Archive

Peter Fader

How to Find Value in Every Customer

Nov 06, 2018
Marketing
North America
mic openbook

Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter[…]

How Will Targeted Ads Fare in an Era of Data Protection?

Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to[…]

Can Barnes & Noble Survive?

Jun 07, 2018
Marketing
North America
mic

Customer disconnects and failed strategies have turned Barnes & Noble from a retail disruptor into a dinosaur, experts say.

Separating Better Data from Big Data: Where Analytics Is Headed

May 10, 2018
Marketing
North America
mic

AI, neuroscience and geospatial targeting are among the key trends that will drive the next decade of innovation in analytics.

Will MoviePass Have a Happy Ending?

May 08, 2018
Innovation
North America

Is the theater ticket subscription service an offer you can’t refuse – or too good to be true?

Next page

Knowledge@Wharton Partners