Peter Fader

How Starbucks Came a Long Way on Customer Centricity

Jul 27, 2020
Marketing
North America

In an excerpt from the new edition of his book 'Customer Centricity,' Wharton’s Peter Fader describes how Starbucks has pivoted in recent years to capture more information about its customers[…]

What’s Next for the Digital Living Room?

Sep 16, 2019
Technology
North America

Fueled by a leap in broadband adoption and the advent of mobile devices, the digital living room is no longer a TV-centric area in the home. But it also still[…]

Finding the Value in IPOs: Why Customer Behavior Holds the Key

Aug 13, 2019
Marketing
North America
mic

Wharton's Peter Fader and Emory's Dan McCarthy explain why customer-based corporate valuation is a novel -- and very accurate -- way of determining a firm’s worth.

The Impact of Social Media: Is it Irreplaceable?

Social media as we know it has barely reached its 20th birthday, but it’s changed the fabric of everyday life. What does the future hold for the sector and the[…]

Game-changer to Digital Dustbin: Why iTunes Is Shutting Down

Jun 07, 2019
Technology
North America
mic

The demise of the once-dominant music platform is a sign that Apple, which formerly led the pack in the sector, has lost its edge.

Faculty Archive

How Starbucks Came a Long Way on Customer Centricity

What’s Next for the Digital Living Room?

Finding the Value in IPOs: Why Customer Behavior Holds the Key

The Impact of Social Media: Is it Irreplaceable?

Game-changer to Digital Dustbin: Why iTunes Is Shutting Down