Faculty Archive

Steven Ennen

SPONSORED CONTENT

American Express: Advertising on Social Networks — Is There a There There?

Dec 23, 2010

On the surface, Facebook is an advertiser’s dream platform: You can target your audience by interest, geography, age or educational level. You can decide how you’ll pay for your ad[…]

SPONSORED CONTENT

American Express: Note to Marketing — Get into the Conversation (Part I)

Oct 15, 2009
Marketing

There’s plenty of buzz these days about businesses “getting into the conversation” with customers through social networking platforms. But does it work?

SPONSORED CONTENT

American Express: Note to Marketing — Get into the Conversation (Part II)

Oct 14, 2009
Marketing

Learn more about how social networking platforms can enhance your marketing efforts.

Knowledge@Wharton Partners