Faculty Archive

Cait Lamberton

Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path

Feb 22, 2020
Marketing
North America

In behavioral economics, friction that slows down processes is called “sludge.” It deprives consumers of access to goods, services and opportunities, and sweeping it away should be a high priority,[…]

Can Luxury Retail Attract a New Generation of Shoppers?

Jan 13, 2020
Marketing
Global Focus, North America

Luxury retailers such as Saks, Nordstrom and Gucci are investing in lavish physical stores blended with improved online service to lure customers, according to industry players at the Baker Retailing[…]

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