The ‘Moneyball’ Approach to Hiring CEOs

Instead of throwing money at “superstars,” companies would be better served by using quantifiable measures to pick the right CEO, according to recent Wharton research.

The ‘Myth of Market Share’: Can Focusing Too Much on the Competition Harm Profitability?

Business has long been likened to warfare, according to Wharton marketing professor Scott Armstrong, so it is hardly surprising that companies strive to beat their competitors and wrest away as[…]

How Credible Are Polls? Is There a Better Way to Predict Outcomes in Politics and Business

This election year's hard-fought presidential race has brought increasing focus on the credibility and methodology of polls - a focus that could have implications for politics, but also for business[…]

Corporate Boards Should Represent a Broader Community of Interests

As the recent proposed sale of Hershey Foods shows, any action a company takes that affects the well-being of its employees and community, among other stakeholders, should be made by[…]

Forecasting in Conflicts: How to Predict What Your Opponent Will Do

J. Scott Armstrong is a marketing professor at Wharton and author of the recent book, Principles of Forecasting. In the article that follows, he talks about role-playing as a tool[…]

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