Americus Reed

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Apr 23, 2019
Marketing
North America
mic

The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

Mar 25, 2019
Marketing
North America

Consumers are creatures of habit -- so what makes them decide to turn away from brands they’ve supported for years?

The College Cheating Scandal: The Biggest Victim Is Public Confidence

Mar 15, 2019
Public Policy
North America
mic

The “Varsity Blues” scandal uncovered by the U.S. Department of Justice shines a harsh light on the entitlement and systemic racism that pervades the college admissions process.

Goodbye, Greeters: Can Walmart Calm Its Latest Controversy?

Mar 07, 2019
Management
North America
mic

Walmart’s recent rethinking of its “people greeter” position had the effect of excluding elderly workers and those with disabilities. Now, the company is scrambling to do damage control.

Reusable Packaging from Big Brands: Will Consumers Buy In?

Feb 12, 2019
Social Impact
North America
mic

A new service is partnering with major brands to offer popular consumer products in reusable packaging. Will it be a tipping point in convincing people to go green?

Faculty Archive

What We Can Learn from the Fisher-Price Rock ‘n Play Recall

Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands

The College Cheating Scandal: The Biggest Victim Is Public Confidence

Goodbye, Greeters: Can Walmart Calm Its Latest Controversy?

Reusable Packaging from Big Brands: Will Consumers Buy In?