Faculty Archive

Alice Moon

Why We Should Stop Worrying About What Others Think of Us

Mar 31, 2020
Management
North America

New research coauthored by Wharton’s Alice Moon shows that the judgment of others regarding our competency on particular tasks is not as extreme as we tend to think.

Does Being Willing to Pay Mean You Like What You Buy?

Jun 15, 2018
Marketing
North America

New Wharton research shows that paying what’s on a price tag isn’t a clear indicator that people enjoy the products they purchase.

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