The K@W Network:
Millions tune into the NFL Super Bowl each year to watch the game’s entertaining advertisements. A new study co-authored by Wharton’s Jonah Berger shines light on the emotions that make[…]
Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers, and what that could mean for other products.
On average, universities in the U.S. capture 16% of the value they help create in the startups spawned by their research. Two new papers co-authored by Wharton’s David Hsu look[…]
New research co-authored by Wharton’s Maurice Schweitzer reveals that most people don’t really mind answering sensitive questions, and asking them doesn’t leave a bad impression.
Venture accelerators see higher numbers of quality startups in countries that lower entry, growth and exit barriers, according to new research by Wharton’s Valentina Assenova.
Data collected from genetic testing kits can help marketers customize products for consumers. But a new Wharton study raises red flags over ethics, privacy and the potential for misinformation.
U.S. President-elect Joe Biden’s promise to forgive student debt might have the unintended consequence of worsening economic inequality, according to new research co-authored by Wharton’s Sylvain Catherine.
New research from Wharton’s Santiago Gallino and Robert Rooderkerk of Erasmus University offers companies practical advice on how to develop new products that are ready to compete in an omnichannel[…]
Eroded stock valuations reflect investor concerns that talent shortages hurt productivity and innovation, says Wharton’s Britta Glennon, who has co-authored a new research paper on the topic.
Headlines about India’s encouraging economic indicators mask the ground realities, according to new research co-authored by Wharton’s Heather Schofield.