The K@W Network:
In a new book, Wharton’s Peter Cappelli says the choices employees and employers must make about the future of work could be among the most important they face.
Using more concrete language can improve customer satisfaction, according to new research from Wharton marketing professor Jonah Berger.
Wharton’s Raghuram Iyengar explains three major challenges to omnichannel marketing and what firms can do to overcome them.
Wharton’s Katherine Klein talks to John W. Rogers Jr., founder of Ariel Investments, about what it will take to close the widening racial wealth gap in America.
In an interview about his new book, ‘The Platform Paradox,’ Mauro Guillén explains why digital platforms can dominate some markets while floundering in others.
People donate more to charity and tip more when they are given a chance to express themselves through choices, according to a new study co-authored by Wharton’s Jonah Berger.
Wharton’s Katy Milkman shares insights from her new book, 'How to Change,' which offers science-based strategies for creating lasting, effective change.
In an updated and expanded edition of her book ‘The Shopping Revolution,’ Wharton’s Barbara Kahn examines the retailers that have been most successful during the pandemic and in the face[…]
Conspicuous consumption is giving way to a new ethos called "minimalist luxury." Wharton’s Pinar Yildirim and Z. John Zhang explain how the makers of high-end goods can respond to this[…]
Author Paula Davis talks about her new book from Wharton School Press, ‘Beating Burnout at Work,’ and how teams, and their leaders, can create cultures that prevent burnout.