The K@W Network:
In a new updated and expanded edition of her book ‘The Shopping Revolution,’ Wharton’s Barbara Kahn examines the retailers that have been most successful during the pandemic and in the[…]
Conspicuous consumption is giving way to a new ethos called "minimalist luxury." Wharton’s Pinar Yildirim and Z. John Zhang explain how the makers of high-end goods can respond to this[…]
Author Paula Davis talks about her new book from Wharton School Press, ‘Beating Burnout at Work,’ and how teams, and their leaders, can create cultures that prevent burnout.
Essential workers have a 55% greater chance of contracting COVID-19, compared with nonessential workers, according to a recent study by Independence Blue Cross and Penn.
Firms benefit when consumers feel they “own” a product. But in the sharing economy, goods and services are becoming more experiential and impermanent. New research co-authored by Wharton’s Deborah Small[…]
Policymakers are exploring every option to get money in the hands of people to help them cope during the pandemic. But premature, penalty-free withdrawals from retirement accounts could prove too[…]
A new book by Wharton’s Raphael (“Raffi”) Amit and Christoph Zott from IESE Business School guides business leaders on how to step back from the pandemic chaos and craft a[…]
A new study co-authored by Wharton’s Hummy Song found the number of mammograms declined sharply during the first few months of the pandemic, creating a queue that still hasn’t cleared.
A new book from Wharton School Press explores a growing movement to unlock private-sector investments in new ways to solve global problems.
Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers, and what that could mean for other products.