The K@W Network:
Marketing and branding principles are at work in the stalemate in Washington over the border wall, writes Wharton marketing professor Americus Reed II in this opinion piece.
The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane[…]
Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter J. Dougherty from Princeton University Press in this opinion piece.
The arrest of Meng Wanzhou, CFO of Huawei, is only the beginning of what is clearly becoming the U.S. government’s war on the Chinese tech firm, writes Wharton dean Geoffrey[…]
The belief that immigrants represent a net burden to the U.S. economy is untrue if one considers the experience of those from India, according to this opinion piece.
A university is an environment of dizzying complexity, and the university presidency is the ultimate test of leadership, according to the author of this opinion piece.
Sticking to your guns might signal strength, but is it always the best course of action? In this opinion piece, Wharton dean Geoffrey Garrett reformulates three common leadership truisms.
Stan Lee's editorial approach to the superhero genre created a universe of enduring characters and helped make Marvel Comics a publishing powerhouse.
Many firms today are asking this question, but processes have become too complex for one person to be the "savior" of all things digital, notes this opinion piece.
Businesses must do their part to make sure employees can take the time to vote without facing consequences at work, Wharton's Eric Orts writes.