Opinion

How the Sharing Economy Is Transforming the Short-term Rental Industry

The world of short-term rentals -- such as Airbnb -- is barely the tip of the iceberg when it comes to how rapidly grand change is coming to the real[…]

An Outsiders’ Guide to Brexit

Because there is so much complexity surrounding Brexit, analysis tends to fall short. In this opinion piece, Wharton Dean Geoffrey Garrett offers a concise guide to the situation and predicts[…]

Talent on Tap: Why Online Labor Platforms Are Taking Off

People leverage the gig economy to get a ride on Uber or hire plumbers. In a tight labor market, companies should consider using online labor platforms, too, according to this[…]

Apple’s Troubles in China Predict Problems for Other U.S. Firms

CEO Tim Cook has blamed China’s slowing economy for an expected sales shortfall, but that is just part of the story, writes Wharton’s Kartik Hosanagar in this opinion piece.

Hitting a Wall: How Marketing Helps Explain the Washington Stalemate

Marketing and branding principles are at work in the stalemate in Washington over the border wall, writes Wharton marketing professor Americus Reed II in this opinion piece.

Cracking the Code on Brand Growth

The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane[…]

Why Books Matter for the Long Run

Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter J. Dougherty from Princeton University Press in this opinion piece.

Making Sense of the War on Huawei

The arrest of Meng Wanzhou, CFO of Huawei, is only the beginning of what is clearly becoming the U.S. government’s war on the Chinese tech firm, writes Wharton dean Geoffrey[…]

Passage from India: Are Immigrants a Drain on the U.S. Economy?

The belief that immigrants represent a net burden to the U.S. economy is untrue if one considers the experience of those from India, according to this opinion piece.

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