The K@W Network:
Wharton’s Katy Milkman talks with author Annie Duke about her new book that provides tools for readers who want to make smart decisions in any situation.
Whether it’s marketing a product or winning an election, change agents never succeed by forcing their beliefs on others, says Wharton’s Jonah Berger.
Wharton’s Katherine Milkman talks with Don Moore from the University of California, Berkeley, about his new book 'Perfectly Confident' and what happens when our confidence level doesn’t match up with[…]
In an excerpt from the new edition of his book 'Customer Centricity,' Wharton’s Peter Fader describes how Starbucks has pivoted in recent years to capture more information about its customers[…]
Wharton’s Ethan Mollick talks about his new book 'The Unicorn’s Shadow' and the myths that hold entrepreneurs back.
Wharton’s Katherine Milkman talks with psychologist Maria Konnikova about her new book, ‘The Biggest Bluff,’ and how we can make decisions in an environment in which we have very little[…]
A new book co-authored by Wharton’s Stewart Friedman aims to empower parents with leadership best practices.
In an excerpt from a new edition of their book ‘Leading Successful Change,’ authors Gregory P. Shea and Cassie A. Solomon discuss Viacom’s approach to large-scale transformation.
Corporate social responsibility (CSR) and sustainability need to be strategic in order to benefit firms and society, says C. B. Bhattacharya, author of 'Small Actions, Big Difference.'
Wharton's George Day and co-author Paul Schoemaker discuss their new book on how companies can safeguard themselves against disruption in the digital age.