The K@W Network:
In an excerpt from the new edition of his book 'Customer Centricity,' Wharton’s Peter Fader describes how Starbucks has pivoted in recent years to capture more information about its customers[…]
An international consumer brand challenged students to mine its data for revenue-boosting insights at a recent “Datathon” hosted by Wharton Customer Analytics.
Santosh Misra, CEO of the Tamil Nadu e-Governance Agency, speaks with Wharton’s Raghuram Iyengar about how his team has dealt with the pandemic.
At a “datathon” hosted by Wharton Customer Analytics, gaming giant Electronic Arts invited Penn students to demonstrate their data analytics prowess.
Blockchain, location intelligence and other analytics-based tools can help reduce the risk of supply chain disruptions, according to Michael Ferrari and Raghu Iyengar, co-authors of this opinion piece.