An older adult with white hair is shopping in a store aisle, examining a product held in one hand. The setting appears to be a pharmacy or health store, with shelves of various items visible. They are wearing a light blouse and have a large tan

How Aging America Is Driving Consumer Inertia

Established firms enjoy the loyalty of older consumers, which enables them to charge higher prices and block new entrants, according to new research by Wharton’s Gideon Bornstein. …Read More

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