Eyes Wide Open: Embracing Uncertainty through Scenario Planning

As a result of the global financial crisis, more and more companies are being forced to make decisions in complex and uncertain environments. According to experts from Wharton and elsewhere, this is a good time for executives to use so-called scenario planning techniques. These exercises anticipate various future scenarios and develop strategic responses to each of them. As a result, experts say, even if executives can’t predict the future, they can at least be better prepared for it.