The K@W Network:
Storytelling can transform a company’s relationships with its customers and employees, according to a new book.
Other brands can learn important lessons from Procter & Gamble's response to the trend of teenage YouTubers ingesting toxic detergent pods.
The entrepreneur-founder and lead designer of Stuart Weitzman shoes said that doing things differently from everyone else helped him create a multi-million dollar global brand.
We get lots of experiences in life, but very few are memorable. Is there a way for companies to burnish a positive memory with customers?
After a turbulent 2017, retail sales were up during the holidays. But retailers still face plenty of choppy water ahead.
Recent Wharton research finds that people who utilize “emergency reserves” – such as a cheat day on a diet – are more likely to attain their goals.
Consumers' growing appreciation for eating out is bad news for grocery stores, which have long struggled with razor-thin profit margins. Their solution? Getting into the restaurant business.
Is rushing to stores for price-slashed holiday gifts still a thing, now that customers can order anything they want online and even get discounts? Here’s what Wharton marketing experts have[…]
After a period of declining volumes, Coca-Cola is seeing a revival in India. But can the company achieve its target of making India its third-biggest market globally?
An interview about the art market with dealer Jeffrey Deitch -- former director of the Museum of Contemporary Art, Los Angeles -- looks the serendipitous and thorny aspects of this[…]
New Wharton research finds that smartphone use actually provides some emotional benefits for stressed-out adults, and that in turn has implications for marketers trying to reach an on-the-go audience.