The K@W Network:
Research presented at a recent Wharton conference shows how word choice can have deep implications for individuals, business and society.
Companies carefully design their products, but they also need to design the customer experience, according to the book, “Woo, Wow, and Win.”
From kid zones to luxury suites, stadiums have adopted new marketing ploys but remain dear to fans' hearts, says author Rafi Kohan.
New Wharton research examines binge consumption in the online education sector and finds that those who binge tend to perform better and are more likely to complete an online course.
As online platforms become cluttered with ads, marketers have to find new ways to connect with customers. One rising trend is “influencer marketing," a Google executive says.
Artificial intelligence is reinventing the creative landscape for marketers, according to Winston Binch, chief digital officer for Deutsch North America.
As the digital revolution keeps on turning, brands are looking to artificial intelligence to bolster their marketing efforts.
Marketing events at this year’s San Diego Comic-Con stepped back from VR in favor of physically-constructed immersive experiences – will the approach pay off?
New Wharton research takes a closer look at brand posts on Facebook to determine the type and mix of content advertisers should aim for to get results.
Americans are eating out for lunch less than at any time in the last 40 years. Is that why restaurants are in a slump?
Traditional retailers did not adapt quickly enough to changing consumer tastes and expectations – can they pivot before it’s too late?