The K@W Network:
Hollywood is aiming for the lucrative Chinese market. But will quotas and regulations stand in the way?
Is rushing to stores for price-slashed holiday gifts still a thing, now that customers can order anything they want online and even get discounts? Here’s what Wharton marketing experts have[…]
After a period of declining volumes, Coca-Cola is seeing a revival in India. But can the company achieve its target of making India its third-biggest market globally?
An interview about the art market with dealer Jeffrey Deitch -- former director of the Museum of Contemporary Art, Los Angeles -- looks the serendipitous and thorny aspects of this[…]
New Wharton research finds that smartphone use actually provides some emotional benefits for stressed-out adults, and that in turn has implications for marketers trying to reach an on-the-go audience.
IKEA’s entry into India is expected to boost the country’s nascent branded furniture market. Meanwhile, Indian firms are gearing up for competition.
Author and former Tribeca Enterprises CEO Andrew Essex discusses the future of entertainment and advertising.
Consumers no longer blindly trust publishers or marketers. That means a new tone is needed in how the two communicate, notes the author of this opinion piece.
Digital culture, fragmentation, distrust of big business and a heavy dose of skepticism are key facets of the millennial generation – and they have led to profound changes in mass[…]
Selfies have become ubiquitous in the social media age. But all those posed photos might be impacting how others see us in a way that we didn't intend.
The status of Kellogg's as an American icon glosses over the family drama between brothers John and Will Kellogg, whose ideas gave birth to the business.