The K@W Network:
Word-of-mouth testimonials from consumers in cohesive communities drive online sales higher, Wharton research shows.
Setup, conflict and resolution -- the secret sauce of movie plots -- now flows to sports, news and politics, making them entertainment, notes this opinion piece.
Gulf region countries could create greater prosperity by changing global perceptions -- and misperceptions -- about their national brands, experts say.
Organic food has become more popular among consumers, and it's now easier to find in many grocery stores. But that's not good news for Whole Foods, which once had a[…]
Why does corporate America use silly buzzwords like ‘low-hanging fruit’? Author James Sudakow explains.
Companies ranging from Budweiser to Airbnb took a political stand during this year’s Super Bowl through television ads. Will they alienate stakeholders?
New Wharton research reveals some surprising data about how consumers react to specific language used in recommendations and reviews, and why that language could lead some astray.
Companies and governments cannot afford to ignore the rising clout of the rural consumer, argues author and marketing professor Vijay Mahajan in his new book.
Despite falling in-store sales and store closings, some retailers find new ways to engage customers. What can struggling media companies learn?
The refusal of leading fashion designers to craft outfits for Melania and Ivanka Trump is about taking a stance and bowing to a public outcry, say experts.
Customer reviews affect the business of online marketplaces in surprising ways, Wharton research finds.