The K@W Network:
Author and former Tribeca Enterprises CEO Andrew Essex discusses the future of entertainment and advertising.
As the digital revolution keeps on turning, brands are looking to artificial intelligence to bolster their marketing efforts.
Marketing events at this year’s San Diego Comic-Con stepped back from VR in favor of physically-constructed immersive experiences – will the approach pay off?
New Wharton research takes a closer look at brand posts on Facebook to determine the type and mix of content advertisers should aim for to get results.
Americans are eating out for lunch less than at any time in the last 40 years. Is that why restaurants are in a slump?
Traditional retailers did not adapt quickly enough to changing consumer tastes and expectations – can they pivot before it’s too late?
Even in the era of amazingly rendered video games, the old board games never seem to go out of style.
Businesses could better deconstruct how people make decisions -- and potentially tweak the triggers, say experts at the Wharton Neuroscience Initiative.
Recent Wharton research proposes an analytics model to help businesses identify their high-value customers.
Wharton research shows that when consumers are offered more variety for future consumption, their perception of present satisfaction changes.
Amazon's purchase of Whole Foods expands its presence in the grocery space, but could also provide a boost to the company across multiple sectors.