The K@W Network:
As the end nears for the once-mighty retailer, experts say the blame squarely falls on the company’s failure to innovate.
After a turbulent 2017, retail sales were up during the holidays. But retailers still face plenty of choppy water ahead.
Recent Wharton research finds that people who utilize “emergency reserves” – such as a cheat day on a diet – are more likely to attain their goals.
Consumers' growing appreciation for eating out is bad news for grocery stores, which have long struggled with razor-thin profit margins. Their solution? Getting into the restaurant business.
Is rushing to stores for price-slashed holiday gifts still a thing, now that customers can order anything they want online and even get discounts? Here’s what Wharton marketing experts have[…]
After a period of declining volumes, Coca-Cola is seeing a revival in India. But can the company achieve its target of making India its third-biggest market globally?
An interview about the art market with dealer Jeffrey Deitch -- former director of the Museum of Contemporary Art, Los Angeles -- looks the serendipitous and thorny aspects of this[…]
New Wharton research finds that smartphone use actually provides some emotional benefits for stressed-out adults, and that in turn has implications for marketers trying to reach an on-the-go audience.
IKEA’s entry into India is expected to boost the country’s nascent branded furniture market. Meanwhile, Indian firms are gearing up for competition.
Author and former Tribeca Enterprises CEO Andrew Essex discusses the future of entertainment and advertising.
Consumers no longer blindly trust publishers or marketers. That means a new tone is needed in how the two communicate, notes the author of this opinion piece.