The K@W Network:
The field of analytics is uncovering a deeper understanding of what customers value. One insight: Successful insurgent companies rely on emotional marketing appeals.
New Wharton research shows that paying what’s on a price tag isn’t a clear indicator that people enjoy the products they purchase.
A new book by Wharton’s Barbara Kahn looks at why being the best at one thing is no longer enough for retailers hoping to thrive in a hyper-competitive environment.
New Wharton research explores the link between music preferences and personality, and the implications for marketing and data privacy.
Customer disconnects and failed strategies have turned Barnes & Noble from a retail disruptor into a dinosaur, experts say.
Wharton research uses natural language processing to study why some songs catch on while others fail to climb the charts.
Donors tend to act more on emotion than rationality when choosing organizations to support. New Wharton research looks at why that’s so, and what can be done about it.
The sudden exit of Campbell Soup’s CEO is giving the company the opportunity to review and reset its strategies, especially concerning millennials, experts say.
Hollywood is aiming for the lucrative Chinese market. But will quotas and regulations stand in the way?
AI, neuroscience and geospatial targeting are among the key trends that will drive the next decade of innovation in analytics.
What makes millennials tick? Companies that want to understand their customers and employees need to figure that out. This opinion piece offers insight.