The K@W Network:
Buoyed by a strong economy and low unemployment, 2018 retail sales were the best in six years. What’s in store for this year?
Would you turn your mom's warranty claim down two days out of warranty? Author Jeanne Bliss makes a business case for providing excellent service and true customer satisfaction to garner[…]
Brands have long understood that making consumers feel something about their products is a great way to sell to them. But new Wharton research suggests that the types of feelings[…]
Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter[…]
Both traditional and digital-first retailers know they need to provide a true omnichannel experience -- but they still struggle to get the balance right.
The buyer's journey does not begin with awareness, as is traditionally thought, but instead before the potential buyer is aware there is even a need, notes the author of this[…]
A recent study co-led by Wharton's Gideon Nave attempted to replicate social science experiments published in top journals, with mixed results.
Research from Wharton’s Ryan Dew uses machine learning to help companies develop logos that are consistent with their brand identities.
Changing a company's name is a tricky proposition, but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations.
Digital tools supporting hyper-personalized customer services is the business model of the future, notes the head of digital software at Tata Consultancy Services.
New Wharton research finds that shoppers are more likely to seek variety in their buying decisions later in the day.