http://knowledge.wharton.upenn.edu Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. Fri, 28 Feb 2014 17:05:33 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 http://knowledge.wharton.upenn.edu/article/body-slams-vicious-dogs-tidal-waves-effective-todays-violent-ads/ http://knowledge.wharton.upenn.edu/article/body-slams-vicious-dogs-tidal-waves-effective-todays-violent-ads/#comments Tue, 25 Feb 2014 17:11:07 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94628 http://knowledge.wharton.upenn.edu/article/body-slams-vicious-dogs-tidal-waves-effective-todays-violent-ads/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/think-product-boring-word-mouth-marketing-think/ http://knowledge.wharton.upenn.edu/article/think-product-boring-word-mouth-marketing-think/#comments Mon, 17 Feb 2014 17:22:26 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94588 http://knowledge.wharton.upenn.edu/article/think-product-boring-word-mouth-marketing-think/feed/ 0 Knowledge@Wharton 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+0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94383 http://knowledge.wharton.upenn.edu/article/ignored-side-social-media-customer-service/feed/ 5 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/bargain-fever-mark-ellwood-death-price-tag/ http://knowledge.wharton.upenn.edu/article/bargain-fever-mark-ellwood-death-price-tag/#comments Mon, 23 Dec 2013 17:38:46 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94372 http://knowledge.wharton.upenn.edu/article/bargain-fever-mark-ellwood-death-price-tag/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/burgeoning-wealth-consumer-behavior-golf-china/ http://knowledge.wharton.upenn.edu/article/burgeoning-wealth-consumer-behavior-golf-china/#comments Fri, 20 Dec 2013 15:46:36 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94354 http://knowledge.wharton.upenn.edu/article/burgeoning-wealth-consumer-behavior-golf-china/feed/ 0 http://knowledge.wharton.upenn.edu/article/asia-bust-japanese-firms-must-succeed-asia-survive/ http://knowledge.wharton.upenn.edu/article/asia-bust-japanese-firms-must-succeed-asia-survive/#comments Fri, 20 Dec 2013 15:46:36 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94359 http://knowledge.wharton.upenn.edu/article/asia-bust-japanese-firms-must-succeed-asia-survive/feed/ 0 http://knowledge.wharton.upenn.edu/article/e-cigarettes-lighting-france-beyond/ http://knowledge.wharton.upenn.edu/article/e-cigarettes-lighting-france-beyond/#comments Fri, 20 Dec 2013 15:46:36 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94357 http://knowledge.wharton.upenn.edu/article/e-cigarettes-lighting-france-beyond/feed/ 0 http://knowledge.wharton.upenn.edu/article/surf-vs-turf-new-trends-changing-japans-traditional-food-consumption-habits/ http://knowledge.wharton.upenn.edu/article/surf-vs-turf-new-trends-changing-japans-traditional-food-consumption-habits/#comments Fri, 20 Dec 2013 15:45:03 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94361 http://knowledge.wharton.upenn.edu/article/surf-vs-turf-new-trends-changing-japans-traditional-food-consumption-habits/feed/ 0 http://knowledge.wharton.upenn.edu/article/new-face-french-gastronomy/ http://knowledge.wharton.upenn.edu/article/new-face-french-gastronomy/#comments Fri, 20 Dec 2013 15:45:03 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94360 http://knowledge.wharton.upenn.edu/article/new-face-french-gastronomy/feed/ 0 http://knowledge.wharton.upenn.edu/article/online-shopping-choices-less-sometimes-better/ http://knowledge.wharton.upenn.edu/article/online-shopping-choices-less-sometimes-better/#comments Tue, 17 Dec 2013 20:54:56 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94318 http://knowledge.wharton.upenn.edu/article/online-shopping-choices-less-sometimes-better/feed/ 1 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/nation-branding-emirate-lessons-ras-al-khaimah/ http://knowledge.wharton.upenn.edu/article/nation-branding-emirate-lessons-ras-al-khaimah/#comments Mon, 16 Dec 2013 17:42:56 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94312 http://knowledge.wharton.upenn.edu/article/nation-branding-emirate-lessons-ras-al-khaimah/feed/ 1 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/finding-companys-controversy-sweet-spot/ http://knowledge.wharton.upenn.edu/article/finding-companys-controversy-sweet-spot/#comments Thu, 05 Dec 2013 16:29:27 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94264 http://knowledge.wharton.upenn.edu/article/finding-companys-controversy-sweet-spot/feed/ 1 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/opening-thanksgiving-can-turn-retailers-holidays-bleak-black/ http://knowledge.wharton.upenn.edu/article/opening-thanksgiving-can-turn-retailers-holidays-bleak-black/#comments Tue, 26 Nov 2013 15:13:48 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94243 http://knowledge.wharton.upenn.edu/article/opening-thanksgiving-can-turn-retailers-holidays-bleak-black/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/nike-fuelband-band-brand-strike-goal/ http://knowledge.wharton.upenn.edu/article/nike-fuelband-band-brand-strike-goal/#comments Mon, 25 Nov 2013 20:54:09 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94223 http://knowledge.wharton.upenn.edu/article/nike-fuelband-band-brand-strike-goal/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/amazon-walmarts-battle-dominance-future-retail-stake/ http://knowledge.wharton.upenn.edu/article/amazon-walmarts-battle-dominance-future-retail-stake/#comments Wed, 13 Nov 2013 15:25:40 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94178 http://knowledge.wharton.upenn.edu/article/amazon-walmarts-battle-dominance-future-retail-stake/feed/ 2 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/human-brand-relationships-companies/ http://knowledge.wharton.upenn.edu/article/human-brand-relationships-companies/#comments Thu, 24 Oct 2013 17:38:48 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=94079 http://knowledge.wharton.upenn.edu/article/human-brand-relationships-companies/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/small-box-retail-passing-fad-eureka-moment-e-commerce/ http://knowledge.wharton.upenn.edu/article/small-box-retail-passing-fad-eureka-moment-e-commerce/#comments Thu, 10 Oct 2013 19:27:40 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=93928 http://knowledge.wharton.upenn.edu/article/small-box-retail-passing-fad-eureka-moment-e-commerce/feed/ 1 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/can-digital-print-peacefully-coexist-world-comic-books/ http://knowledge.wharton.upenn.edu/article/can-digital-print-peacefully-coexist-world-comic-books/#comments Thu, 10 Oct 2013 17:07:04 +0000 http://knowledge.wharton.upenn.edu/?post_type=article&p=93923 http://knowledge.wharton.upenn.edu/article/can-digital-print-peacefully-coexist-world-comic-books/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/an-equation-for-effective-ads-connecting-emotions-to-sales/ http://knowledge.wharton.upenn.edu/article/an-equation-for-effective-ads-connecting-emotions-to-sales/#comments Wed, 11 Sep 2013 12:31:49 +0000 http://knowledgedev.wpengine.com/?post_type=article&p=34506 http://knowledge.wharton.upenn.edu/article/an-equation-for-effective-ads-connecting-emotions-to-sales/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/how-companies-can-boost-profitability-by-welcoming-social-reviews/ http://knowledge.wharton.upenn.edu/article/how-companies-can-boost-profitability-by-welcoming-social-reviews/#comments Sun, 08 Sep 2013 18:48:59 +0000 http://knowledgedev.wpengine.com/?post_type=article&p=34439 http://knowledge.wharton.upenn.edu/article/how-companies-can-boost-profitability-by-welcoming-social-reviews/feed/ 1 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/energy-efficient-products-emphasize-value-not-values/ http://knowledge.wharton.upenn.edu/article/energy-efficient-products-emphasize-value-not-values/#comments Sun, 08 Sep 2013 18:40:33 +0000 http://knowledgedev.wpengine.com/?post_type=article&p=34437 http://knowledge.wharton.upenn.edu/article/energy-efficient-products-emphasize-value-not-values/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/gm-recalls114000-taveras-and-50-plus-executives/ http://knowledge.wharton.upenn.edu/article/gm-recalls114000-taveras-and-50-plus-executives/#comments Thu, 22 Aug 2013 16:10:08 +0000 http://kw.wharton.upenn.edu/today/?p=6004 http://knowledge.wharton.upenn.edu/article/gm-recalls114000-taveras-and-50-plus-executives/feed/ 0 http://knowledge.wharton.upenn.edu/article/comic-con-marketing-experience-the-experiences/ http://knowledge.wharton.upenn.edu/article/comic-con-marketing-experience-the-experiences/#comments Mon, 29 Jul 2013 15:49:30 +0000 http://knowledge.wpengine.com/article/comic-con-marketing-experience-the-experiences/ http://knowledge.wharton.upenn.edu/article/comic-con-marketing-experience-the-experiences/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/san-diego-comic-con-best-laid-plans/ http://knowledge.wharton.upenn.edu/article/san-diego-comic-con-best-laid-plans/#comments Mon, 15 Jul 2013 17:08:07 +0000 http://knowledge.wpengine.com/article/san-diego-comic-con-best-laid-plans/ http://knowledge.wharton.upenn.edu/article/san-diego-comic-con-best-laid-plans/feed/ 0 http://knowledge.wharton.upenn.edu/article/campbell-soups-denise-morrison-going-back-to-the-consumer-to-get-ahead/ http://knowledge.wharton.upenn.edu/article/campbell-soups-denise-morrison-going-back-to-the-consumer-to-get-ahead/#comments Wed, 03 Jul 2013 18:00:05 +0000 http://knowledge.wpengine.com/article/campbell-soups-denise-morrison-going-back-to-the-consumer-to-get-ahead/ http://knowledge.wharton.upenn.edu/article/campbell-soups-denise-morrison-going-back-to-the-consumer-to-get-ahead/feed/ 0 http://knowledge.wharton.upenn.edu/article/overbooked-elizabeth-becker-on-the-business-of-travel/ http://knowledge.wharton.upenn.edu/article/overbooked-elizabeth-becker-on-the-business-of-travel/#comments Mon, 01 Jul 2013 14:36:53 +0000 http://knowledge.wpengine.com/article/overbooked-elizabeth-becker-on-the-business-of-travel/ Overbooked: The Exploding Business of Travel and Tourism, journalist ElizabethBecker traces the history of tourism and points to the challenges facing the fast-growing industry, which currently contributes $6.5 trillion to the world's economy. In an interview with Knowledge@Wharton, Becker discusses the role that both individuals and countries must play as the tourism industry undergoes significant change. (Podcast with transcript)]]> http://knowledge.wharton.upenn.edu/article/overbooked-elizabeth-becker-on-the-business-of-travel/feed/ 0 http://knowledge.wharton.upenn.edu/article/global-brand-power-barbara-kahn-on-how-branding-has-changed/ http://knowledge.wharton.upenn.edu/article/global-brand-power-barbara-kahn-on-how-branding-has-changed/#comments Mon, 01 Jul 2013 14:36:13 +0000 http://knowledge.wpengine.com/article/global-brand-power-barbara-kahn-on-how-branding-has-changed/ Global Brand Power: Leveraging Branding for Long-Term Growth, why the brand is a "mechanism for growth” and how companies can become more customer focused. (Video with transcript)]]> http://knowledge.wharton.upenn.edu/article/global-brand-power-barbara-kahn-on-how-branding-has-changed/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/brand-extensions-and-the-power-of-control/ http://knowledge.wharton.upenn.edu/article/brand-extensions-and-the-power-of-control/#comments Fri, 28 Jun 2013 20:23:14 +0000 http://knowledge.wpengine.com/article/brand-extensions-and-the-power-of-control/ http://knowledge.wharton.upenn.edu/article/brand-extensions-and-the-power-of-control/feed/ 0 http://knowledge.wharton.upenn.edu/article/spains-mercadona-adds-another-innovation-to-its-shopping-cart-dynamic-pricing/ http://knowledge.wharton.upenn.edu/article/spains-mercadona-adds-another-innovation-to-its-shopping-cart-dynamic-pricing/#comments Wed, 26 Jun 2013 07:25:06 +0000 http://knowledge.wpengine.com/article/spains-mercadona-adds-another-innovation-to-its-shopping-cart-dynamic-pricing/ http://knowledge.wharton.upenn.edu/article/spains-mercadona-adds-another-innovation-to-its-shopping-cart-dynamic-pricing/feed/ 0 http://knowledge.wharton.upenn.edu/article/walmart-vs-amazon-in-online-groceries-who-has-the-edge/ http://knowledge.wharton.upenn.edu/article/walmart-vs-amazon-in-online-groceries-who-has-the-edge/#comments Mon, 24 Jun 2013 16:20:42 +0000 http://knowledge.wpengine.com/article/walmart-vs-amazon-in-online-groceries-who-has-the-edge/ http://knowledge.wharton.upenn.edu/article/walmart-vs-amazon-in-online-groceries-who-has-the-edge/feed/ 0 http://knowledge.wharton.upenn.edu/article/how-emotions-make-the-sale/ http://knowledge.wharton.upenn.edu/article/how-emotions-make-the-sale/#comments Fri, 21 Jun 2013 19:29:33 +0000 http://knowledge.wpengine.com/article/how-emotions-make-the-sale/ http://knowledge.wharton.upenn.edu/article/how-emotions-make-the-sale/feed/ 0 http://knowledge.wharton.upenn.edu/article/a-sterling-eye-for-detail-cufflink-king-robert-tateossian/ http://knowledge.wharton.upenn.edu/article/a-sterling-eye-for-detail-cufflink-king-robert-tateossian/#comments Tue, 11 Jun 2013 13:15:27 +0000 http://knowledge.wpengine.com/article/a-sterling-eye-for-detail-cufflink-king-robert-tateossian/ http://knowledge.wharton.upenn.edu/article/a-sterling-eye-for-detail-cufflink-king-robert-tateossian/feed/ 0 http://knowledge.wharton.upenn.edu/article/philadelphia-comic-con-batman-buffy-and-bath-fitter/ http://knowledge.wharton.upenn.edu/article/philadelphia-comic-con-batman-buffy-and-bath-fitter/#comments Fri, 07 Jun 2013 14:51:34 +0000 http://knowledge.wpengine.com/article/philadelphia-comic-con-batman-buffy-and-bath-fitter/ http://knowledge.wharton.upenn.edu/article/philadelphia-comic-con-batman-buffy-and-bath-fitter/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/how-companies-can-capitalize-on-indias-digitally-influenced-consumers/ http://knowledge.wharton.upenn.edu/article/how-companies-can-capitalize-on-indias-digitally-influenced-consumers/#comments Thu, 06 Jun 2013 19:10:59 +0000 http://knowledge.wpengine.com/article/how-companies-can-capitalize-on-indias-digitally-influenced-consumers/ http://knowledge.wharton.upenn.edu/article/how-companies-can-capitalize-on-indias-digitally-influenced-consumers/feed/ 0 http://knowledge.wharton.upenn.edu/article/white-house-black-markets-donna-noce-on-the-power-of-personalized-customer-relationships/ http://knowledge.wharton.upenn.edu/article/white-house-black-markets-donna-noce-on-the-power-of-personalized-customer-relationships/#comments Wed, 05 Jun 2013 14:57:58 +0000 http://knowledge.wpengine.com/article/white-house-black-markets-donna-noce-on-the-power-of-personalized-customer-relationships/ (Video with  transcript)]]> http://knowledge.wharton.upenn.edu/article/white-house-black-markets-donna-noce-on-the-power-of-personalized-customer-relationships/feed/ 0 Knowledge@Wharton http://knowledge.wharton.upenn.edu/article/global-ice-cream-brands-home-in-on-indias-growing-affluent-class/ http://knowledge.wharton.upenn.edu/article/global-ice-cream-brands-home-in-on-indias-growing-affluent-class/#comments Thu, 30 May 2013 14:33:23 +0000 http://knowledge.wpengine.com/article/global-ice-cream-brands-home-in-on-indias-growing-affluent-class/ http://knowledge.wharton.upenn.edu/article/global-ice-cream-brands-home-in-on-indias-growing-affluent-class/feed/ 0 http://knowledge.wharton.upenn.edu/article/an-egyptian-marketing-expert-seeking-to-rebrand-her-country/ http://knowledge.wharton.upenn.edu/article/an-egyptian-marketing-expert-seeking-to-rebrand-her-country/#comments Tue, 28 May 2013 12:02:16 +0000 http://knowledge.wpengine.com/article/an-egyptian-marketing-expert-seeking-to-rebrand-her-country/ http://knowledge.wharton.upenn.edu/article/an-egyptian-marketing-expert-seeking-to-rebrand-her-country/feed/ 0 http://knowledge.wharton.upenn.edu/article/bringing-the-big-sports-leagues-to-china/ http://knowledge.wharton.upenn.edu/article/bringing-the-big-sports-leagues-to-china/#comments Tue, 28 May 2013 12:01:52 +0000 http://knowledge.wpengine.com/article/bringing-the-big-sports-leagues-to-china/ http://knowledge.wharton.upenn.edu/article/bringing-the-big-sports-leagues-to-china/feed/ 0 http://knowledge.wharton.upenn.edu/article/upset-about-political-bias-in-the-media-blame-economics/ http://knowledge.wharton.upenn.edu/article/upset-about-political-bias-in-the-media-blame-economics/#comments Wed, 22 May 2013 14:21:54 +0000 http://knowledge.wpengine.com/article/upset-about-political-bias-in-the-media-blame-economics/ http://knowledge.wharton.upenn.edu/article/upset-about-political-bias-in-the-media-blame-economics/feed/ 0 http://knowledge.wharton.upenn.edu/article/are-pop-up-stores-here-to-stay/ http://knowledge.wharton.upenn.edu/article/are-pop-up-stores-here-to-stay/#comments Wed, 22 May 2013 14:21:54 +0000 http://knowledge.wpengine.com/article/are-pop-up-stores-here-to-stay/ http://knowledge.wharton.upenn.edu/article/are-pop-up-stores-here-to-stay/feed/ 0 http://knowledge.wharton.upenn.edu/article/finding-success-for-indian-business-books-lacking-a-western-touch/ http://knowledge.wharton.upenn.edu/article/finding-success-for-indian-business-books-lacking-a-western-touch/#comments Thu, 16 May 2013 11:45:39 +0000 http://knowledge.wpengine.com/article/finding-success-for-indian-business-books-lacking-a-western-touch/ The Fortune at the Bottom of the Pyramid and Tarun Khanna's Winning in Emerging Markets: A Roadmap for Strategy and Execution have built significant followings among Indian readers. But many Indian writers from the nation's own premier business schools have yet to see their books catch on, barely managing to sell a few thousand copies. One explanation, experts note, is that the professors don't practice what they teach -- marketing.]]> http://knowledge.wharton.upenn.edu/article/finding-success-for-indian-business-books-lacking-a-western-touch/feed/ 0 http://knowledge.wharton.upenn.edu/article/in-india-marketers-debate-products-of-regulation/ http://knowledge.wharton.upenn.edu/article/in-india-marketers-debate-products-of-regulation/#comments Tue, 30 Apr 2013 18:14:30 +0000 http://knowledge.wpengine.com/article/in-india-marketers-debate-products-of-regulation/ http://knowledge.wharton.upenn.edu/article/in-india-marketers-debate-products-of-regulation/feed/ 0 http://knowledge.wharton.upenn.edu/article/hungry-for-growth-arabic-foods-taste-success-in-global-markets/ http://knowledge.wharton.upenn.edu/article/hungry-for-growth-arabic-foods-taste-success-in-global-markets/#comments Tue, 30 Apr 2013 11:12:21 +0000 http://knowledge.wpengine.com/article/hungry-for-growth-arabic-foods-taste-success-in-global-markets/ http://knowledge.wharton.upenn.edu/article/hungry-for-growth-arabic-foods-taste-success-in-global-markets/feed/ 0 http://knowledge.wharton.upenn.edu/article/luxury-resurfaces-in-india-cutting-a-wider-swathe/ http://knowledge.wharton.upenn.edu/article/luxury-resurfaces-in-india-cutting-a-wider-swathe/#comments Fri, 12 Apr 2013 10:40:19 +0000 http://knowledge.wpengine.com/article/luxury-resurfaces-in-india-cutting-a-wider-swathe/ http://knowledge.wharton.upenn.edu/article/luxury-resurfaces-in-india-cutting-a-wider-swathe/feed/ 0 http://knowledge.wharton.upenn.edu/article/on-samoa-air-fatter-people-pay-more-to-fly-good-business-or-bad-customer-relations/ http://knowledge.wharton.upenn.edu/article/on-samoa-air-fatter-people-pay-more-to-fly-good-business-or-bad-customer-relations/#comments Wed, 10 Apr 2013 15:19:46 +0000 http://knowledge.wpengine.com/article/on-samoa-air-fatter-people-pay-more-to-fly-good-business-or-bad-customer-relations/ http://knowledge.wharton.upenn.edu/article/on-samoa-air-fatter-people-pay-more-to-fly-good-business-or-bad-customer-relations/feed/ 0 http://knowledge.wharton.upenn.edu/article/asbury-park-comic-con-rises/ http://knowledge.wharton.upenn.edu/article/asbury-park-comic-con-rises/#comments Fri, 05 Apr 2013 12:41:29 +0000 http://knowledge.wpengine.com/article/asbury-park-comic-con-rises/ http://knowledge.wharton.upenn.edu/article/asbury-park-comic-con-rises/feed/ 0 http://knowledge.wharton.upenn.edu/article/pepsis-cricket-deal-marks-opening-day-for-indias-latest-cola-war/ http://knowledge.wharton.upenn.edu/article/pepsis-cricket-deal-marks-opening-day-for-indias-latest-cola-war/#comments Mon, 01 Apr 2013 17:12:04 +0000 http://knowledge.wpengine.com/article/pepsis-cricket-deal-marks-opening-day-for-indias-latest-cola-war/ http://knowledge.wharton.upenn.edu/article/pepsis-cricket-deal-marks-opening-day-for-indias-latest-cola-war/feed/ 0 http://knowledge.wharton.upenn.edu/article/how-companies-can-win-in-rural-india/ http://knowledge.wharton.upenn.edu/article/how-companies-can-win-in-rural-india/#comments Thu, 28 Mar 2013 17:51:13 +0000 http://knowledge.wpengine.com/article/how-companies-can-win-in-rural-india/ http://knowledge.wharton.upenn.edu/article/how-companies-can-win-in-rural-india/feed/ 0