According to a recent research paper and a new book by Wharton marketing professor David R. Bell, “location, location, location” is as relevant in the world of e-commerce as it is in the physical world.
SPONSORED CONTENT
Harmonize Physical, Virtual Stores to Lift Sales
In collaboration with SAP
- Jun 26, 2014
- Global Focus, North America
Retailers are tapping an array of digital analytical tools to understand shoppers the way merchants, a couple of generations ago, knew customers by name and buying habits. Already, some models[…]
SPONSORED CONTENT
Managing Advertising Spending Across the Globe
In collaboration with BCG
- Jun 25, 2014
- Global Focus, North America
Some large consumer products companies could save 10% to 20% of global advertising agency expenses through agency consolidation, benchmarked rates and other efficiencies.
World Cup Marketing Dollars: Brands Try to Score in a Digital World
- Jun 13, 2014
- Latin America, North America
Curtain Up in China: Broadway Gives Its Regards to Beijing
- Jun 06, 2014
- Asia-Pacific, China, North America
Knowledge@Wharton Partners