Marketing

‘Woo, Wow, and Win’: Designing a Captivating Customer Experience

Sep 21
North America
video mic openbook

Companies carefully design their products, but they also need to design the customer experience, according to the book, “Woo, Wow, and Win.”

Why Sports Stadiums Have Morphed into Entertainment Centers

Sep 20, 2017
North America
mic openbook

From kid zones to luxury suites, stadiums have adopted new marketing ploys but remain dear to fans' hearts, says author Rafi Kohan.

Beyond Netflix: How Binging Impacts Online Learning

Sep 12, 2017
North America
mic

New Wharton research examines binge consumption in the online education sector and finds that those who binge tend to perform better and are more likely to complete an online course.

A New Marketing Royalty: Why Digital Influencers Are on the Rise

Aug 31, 2017
Global Focus, North America

As online platforms become cluttered with ads, marketers have to find new ways to connect with customers. One rising trend is “influencer marketing," a Google executive says.

How AI Makes Brand Personalities Come to Life

Aug 25, 2017
North America
mic

Artificial intelligence is reinventing the creative landscape for marketers, according to Winston Binch, chief digital officer for Deutsch North America.

The Next Wave: Using AI to Build Better Marketing Campaigns

Aug 10, 2017
North America
mic

As the digital revolution keeps on turning, brands are looking to artificial intelligence to bolster their marketing efforts.

Marketing at Comic-Con Gets Real (Again)

Aug 03, 2017
North America

Marketing events at this year’s San Diego Comic-Con stepped back from VR in favor of physically-constructed immersive experiences – will the approach pay off?

How Brands Can Engineer Social Media Content

Jul 18, 2017
North America
mic

New Wharton research takes a closer look at brand posts on Facebook to determine the type and mix of content advertisers should aim for to get results.