The K@W Network:
The holiday season has become synonymous with major sales — but retailers could be taking a savvier approach.
As the retail landscape becomes more fragmented and retaining customer loyalty becomes an increasingly slippery proposition, brands are looking to build a community among customers.
The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach.
The Trump brand once stood for luxury but it’s now about populism. How will Trump recast his brand's image?
Research by Wharton’s Gideon Nave takes a closer look at how hormones impact our choices.
Many product innovations flop because companies focus on features instead of the job for which customers ‘hire’ them, a new book argues.
Ad spending patterns in the current presidential election campaign at times seem to defy logic and conventional wisdom. Experts explain why.
New research from Wharton indicates that incentives can have a negative effect on fundraisers’ power of persuasion.
In retail, the key to finding out what sells lies less in Big Data and more in consumers' heads, says retail psychologist Vanessa Patrick.
Israel has seen a huge economic transformation -- from a land of agriculture and refugees to a high-tech superstar. Can it help neighbors join the success?