The K@W Network:
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton marketing professor Americus Reed.
When it comes to matching platforms like online dating sites, sometimes less choice is better -- and worth paying for.
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil in this opinion piece.
Consumers aren’t always looking for a “miracle product” to fix their problems — sometimes, they want to work hand-in-hand with a brand to succeed, Wharton research shows.
The ALS Ice Bucket Challenge has raised millions of dollars toward fighting the disease and spawned millions of videos and shares on social media. Wharton's Jonah Berger discusses why the[…]
In Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One, Wharton’s David Bell provides deeper insight into[…]
Technology and social media are changing the marketing game by bringing previously taboo products to the forefront.
A report on this year’s trends in entertainment marketing at San Diego Comic-Con, the largest U.S. convention celebrating the popular arts.
According to a recent research paper and a new book by Wharton marketing professor David R. Bell, “location, location, location” is as relevant in the world of e-commerce as it[…]