P&G’s “Thank you, Mom” campaign during the recent Olympics shows how companies benefit from building emotional connections with their customers, says brand strategist Eric Solomon in this opinion piece.
Think Your Product Is Too Boring for Word of Mouth Marketing? Think Again
- Feb 17, 2014
- North America
The emergence of a new upper class in China -- typified by a desire for experiences outside the ordinary and for products that burnish social status and cater to personal[…]
Following the collapse of the economic bubble in Japan in the early 1990s and the lost years that followed, it has become clear that Japanese firms across all industries must[…]
E-cigarettes: Lighting Up in France and Beyond
- Dec 20, 2013
- Europe
The popularity of electronic cigarettes (e-cigarettes) has exploded internationally, particularly in France, where smoking has long been part of the culture. Some analysts suggest that e-cigarette sales could surpass traditional[…]
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