Marketing

McDonald’s Healthy Meal: Will Consumers Bite?

McDonald’s is jumping on the health-conscious bandwagon by using antibiotic-free chicken, removing preservatives and artificial colors, among other changes. Will it revive stagnant sales growth?

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Are You Collecting the Right Data? Lessons from American Apparel

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American Apparel’s chief digital officer, Thoryn Stephens, described how he is using customer data to transform the retailer’s business at the recent Wharton Customer Analytics Initiative Conference.

Can Jet.com Fuel Wal-Mart’s Online Growth?

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Opinions are sharply divided over the wisdom of Wal-Mart’s move to buy Jet.com in an effort to expand the retail giant’s online footprint.

Marketing at Comic-Con: Virtual Reality Melds with the Real World

Photo by Kendall Whitehouse

Attractions at the recent San Diego Comic-Con provided a glimpse into the future of immersive, interactive advertising.

The Internet’s ‘Nasty’ Side: Can Firms Control the Trolls?

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Trolling -- a term that has become a catch-all encompassing a spectrum of bad online behavior -- poses major challenges to social media sites, publishers and retailers.

Why ‘Missed Call’ Marketing Has Taken Hold in India

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The “missed call” -- in which a mobile user sets up a conversation without paying for it -- is becoming an important marketing tool in India and other emerging economies.

Nation Branding: Perception Can Be Reality — So Manage It

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Countries like India, South Korea and the UAE are successfully promoting themselves to the world and reaping the economic benefits. Should other nations take a page from their book?

How (Not) to Name a Company in the Digital Era

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Wharton research reveals what should go into corporate or brand names to attract more online traffic.

Selling America’s National Parks

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With a budget that hasn’t risen in years and $12 billion in deferred maintenance, the National Park Service is expanding its corporate sponsorship program. But that doesn’t mean there will[…]

One Million Pizzas a Day: How Domino’s Keeps It Fresh

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Domino’s is working to keep the humble pie a hot product in the ever-changing food industry, U.S. president Russell Weiner says.

Knowledge@Wharton Partners