The K@W Network:
Amazon’s new grocery stores are expected to merge bricks-and-mortar and online experiences, then power it with data analytics. Will it work?
Following a $12.6 billion loss for 2018, Kraft Heinz needs to recast its product portfolio in ways that reflect the general shift towards healthier foods, experts say.
Winning an Oscar is a great honor for a film, actor or director. But can the financial benefits be measured?
Gucci’s release of a sweater resembling blackface is the latest controversy renewing calls for greater diversity in the fashion industry.
Cleanliness, safety and progressive business environments are a boon to nations’ brands, while untrustworthy politics and poor quality products hold others back, according to a new report.
The diamond industry is responding to consumer demand for ethically sourced stones that are conflict-free. Three experts explain how greater transparency is benefiting both buyers and sellers.
Wharton marketing professors Americus Reed and Patti Williams analyze the 2019 Super Bowl commercials, saying most were lackluster and devoid of the kind of creative edginess seen in years past.
Whether it’s prompting someone to adopt a pet or to share content on social media, what do natural language processing and related tools tell us about persuasion?
New Wharton research says that a better way to crowdsource ideas is to avoid the most popular answer to a question and select the “surprisingly popular” one.
Despite the backlash to Gillette’s controversial “toxic masculinity” ad, experts say the brand is tackling social issues in a smart way.