Marketing

How Brands Can Engineer Social Media Content

New Wharton research takes a closer look at brand posts on Facebook to determine the type and mix of content advertisers should aim for to get results.

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Is Desktop Dining Hurting the Restaurant Industry?

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Americans are eating out for lunch less than at any time in the last 40 years. Is that why restaurants are in a slump?

What Digital Disruptors Can Teach Traditional Retailers

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Traditional retailers did not adapt quickly enough to changing consumer tastes and expectations – can they pivot before it’s too late?

Why Old-fashioned Board Games Thrive in the Internet Age

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Even in the era of amazingly rendered video games, the old board games never seem to go out of style.

What Insights Lie at the Intersection of Neuroscience and Marketing?

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Businesses could better deconstruct how people make decisions -- and potentially tweak the triggers, say experts at the Wharton Neuroscience Initiative.

Influencing the Influencers: Using Social Media to Find Top Customers

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Recent Wharton research proposes an analytics model to help businesses identify their high-value customers.

How Anticipating Future Variety Curbs Consumer Boredom

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Wharton research shows that when consumers are offered more variety for future consumption, their perception of present satisfaction changes.

Amazon’s Big Buy: What Whole Foods Brings to the Table

Amazon Whole Foods

Amazon's purchase of Whole Foods expands its presence in the grocery space, but could also provide a boost to the company across multiple sectors.

What Can China and the U.S. Learn from Each Other about Retail?

What Can China and the U.S. Learn from Each Other about Retail

China and the U.S. are learning from each other about the future direction of retail, a real exercise in globalization, says Hong Kong real estate executive George Hongchoy.

How a Yoga Guru Is Mastering the Consumer Goods Market in India

Baba Ramdev

Patanjali Ayurved, a firm headed by a popular yoga master, is leveraging natural ingredients and nationalism to compete with giants in India's fast moving consumer goods market.

Knowledge@Wharton Partners