The K@W Network:
Money can’t buy happiness, but time — and the way we choose to spend it — can greatly impact how content we feel about our lives, according to Wharton’s Cassie Mogilner.
Enhancing the customer experience is less about the volume of information available and more about using it strategically, according to experts at a recent Customer Centricity Summit.
Cigna is using customer lifetime value calculations to make the health care system more easily navigable by different segments of consumers.
New products like Apple Pay are exposing user preferences for payments and sharing data. That means companies should re-think how they segment their digital consumers, writes Scott Snyder in this[…]
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton marketing professor Americus Reed.
When it comes to matching platforms like online dating sites, sometimes less choice is better -- and worth paying for.
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil in this opinion piece.
Consumers aren’t always looking for a “miracle product” to fix their problems — sometimes, they want to work hand-in-hand with a brand to succeed, Wharton research shows.
The ALS Ice Bucket Challenge has raised millions of dollars toward fighting the disease and spawned millions of videos and shares on social media. Wharton's Jonah Berger discusses why the[…]