Marketing

Does Being Willing to Pay Mean You Like What You Buy?

New Wharton research shows that paying what’s on a price tag isn’t a clear indicator that people enjoy the products they purchase.

retail returns

How the Royal Wedding Reflects the Millennial Approach to Marriage

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The recent Royal Wedding was a reflection on a grand scale of the current trends in the wedding industry.

Retail Reimagining: Why Being Great Is no Longer Good Enough

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A new book by Wharton’s Barbara Kahn looks at why being the best at one thing is no longer enough for retailers hoping to thrive in a hyper-competitive environment.

From Bach to Rock: How Music Preferences Predict Behavior

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New Wharton research explores the link between music preferences and personality, and the implications for marketing and data privacy.

Can Barnes & Noble Survive?

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Customer disconnects and failed strategies have turned Barnes & Noble from a retail disruptor into a dinosaur, experts say.

Words Matter: How Lyrics Help Songs Top the Charts

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Wharton research uses natural language processing to study why some songs catch on while others fail to climb the charts.

Hearts, Minds and Money: Maximizing Charitable Giving

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Donors tend to act more on emotion than rationality when choosing organizations to support. New Wharton research looks at why that’s so, and what can be done about it.

Can New Strategies Keep Campbell Soup from Going Cold?

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The sudden exit of Campbell Soup’s CEO is giving the company the opportunity to review and reset its strategies, especially concerning millennials, experts say.

Lights, Camera, Action: China Embraces Hollywood

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Hollywood is aiming for the lucrative Chinese market. But will quotas and regulations stand in the way?

Separating Better Data from Big Data: Where Analytics Is Headed

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AI, neuroscience and geospatial targeting are among the key trends that will drive the next decade of innovation in analytics.

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