The K@W Network:
Research presented at a recent Wharton conference shows how word choice can have deep implications for individuals, business and society.
Amazon's new cashier-less convenience store aims to answer one of retail's thorniest challenges: Understanding why shoppers do what they do, and leveraging that knowledge into increasing sales.
New Wharton research shows that timing is the key to maximizing donations, particularly from people with an existing connection to an organization.
Brands spend millions of dollars to air ads during the Super Bowl, but few achieve the ultimate payoff of actually bringing in more sales.
Other brands can learn important lessons from Procter & Gamble's response to the trend of teenage YouTubers ingesting toxic detergent pods.
The entrepreneur-founder and lead designer of Stuart Weitzman shoes said that doing things differently from everyone else helped him create a multi-million dollar global brand.
We get lots of experiences in life, but very few are memorable. Is there a way for companies to burnish a positive memory with customers?
After a turbulent 2017, retail sales were up during the holidays. But retailers still face plenty of choppy water ahead.
Recent Wharton research finds that people who utilize “emergency reserves” – such as a cheat day on a diet – are more likely to attain their goals.
Consumers' growing appreciation for eating out is bad news for grocery stores, which have long struggled with razor-thin profit margins. Their solution? Getting into the restaurant business.