The K@W Network:
Artists need to treat their work like a small business, create professionally crafted content and invest in marketing, says author Cassia Peralta in this opinion piece.
Emojis are a nearly universal language – symbols that speak clearly across cultures. But Finland has created a set with a more singular focus.
Nations should see the benefits of crafting a good brand image, just like companies, argues Wharton professor David Reibstein in this opinion piece. He is launching a brand rating of[…]
Based on simple demand curve equations, using discounts to move inventory that might otherwise go to waste is an easy choice. But factor in the human element and you can[…]
New Wharton research looks at how the pain of others struggling with the agony of decision-making can influence our own process.
Comic con organizer Wizard World is in the process of creating a loyalty program that will help it cut through the noise to identify its best customers -- be they[…]
The record-breaking worldwide debut of ‘Star Wars: The Force Awakens’ is the result of clever marketing and distribution by Disney. What lessons can other companies learn from the launch?
Experiential gifts resonate at a deeper level than material gifts, forging a stronger emotional connection between the giver and recipient, Wharton's Cassie Mogilner finds in new research.
Barnes & Noble is hoping that a new focus on community will save it from suffering the fate of former competitor Borders. But the company has made a number of[…]
Customers reap points and perks from being part of GameStop’s PowerUp loyalty program — but the company has earned some even more valuable rewards.