The K@W Network:
Word-of-mouth testimonials from consumers in cohesive communities drive online sales higher, Wharton research shows.
Leading companies are making the user experience on mobile devices the center of the marketing universe, say two Google executives.
United’s forcible eviction of a passenger brings into focus the deeper, underlying problems that airlines face.
Companies with non-contractual business models have a tough time predicting future customer activity, and subsequently using it as a measure of firm value. New Wharton research aims to determine what[…]
A recent spate of Chapter 11 filings shows that chain retailers have too many stores and don’t understand their customers, while online channels are growing, say experts.
Critics have long said that Groupon’s business model was flawed and that it was only a matter of time before it collapsed. Could that time be now?
Huang Li’s love of bread made him start a French-Chinese boulangerie in China 20 years ago. Today, Wedomé has 350 bakeries and expects to grow even faster -- by a store[…]
New research from Wharton senior fellow Shawndra Hill looks at how “second screening” impacts consumers' responses to TV ads.
Research shows that there are certain kinds of people who can forecast correctly most of the time. What traits do they share?
Companies used to consider public stances on political and social issues a marketing kiss of death. Now many embrace it. This opinion piece offers guidelines.