The K@W Network:
Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Google’s Eric Solomon and Gopi Kallayil in this opinion piece.
Pairing the right sound with the right brand can reap rewards for marketers — but today’s savvy consumers will also pick up mismatches instantly.
It’s no secret that many consumers now binge-buy online. But new research by Wharton’s Eric Bradlow shows how marketers can track that behavior to effectively target these profitable customers.
After the demise of its Nook partnership with Microsoft, Barnes & Noble should look to Starbucks for what to do next, Wharton experts say.
Money can't buy happiness, but time -- and the way we choose to spend it -- can greatly impact how content we feel about our lives, according to Wharton's Cassie[…]
Enhancing the customer experience is less about the volume of information available and more about using it strategically, according to experts at a recent Customer Centricity Summit.
Cigna is using customer lifetime value calculations to make the health care system more easily navigable by different segments of consumers.
New products like Apple Pay are exposing user preferences for payments and sharing data. That means companies should re-think how they segment their digital consumers, writes Scott Snyder in this[…]
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton marketing professor Americus Reed.