The K@W Network:
Author and former Tribeca Enterprises CEO Andrew Essex discusses the future of entertainment and advertising.
Consumers no longer blindly trust publishers or marketers. That means a new tone is needed in how the two communicate, notes the author of this opinion piece.
Digital culture, fragmentation, distrust of big business and a heavy dose of skepticism are key facets of the millennial generation – and they have led to profound changes in mass[…]
Selfies have become ubiquitous in the social media age. But all those posed photos might be impacting how others see us in a way that we didn't intend.
The status of Kellogg's as an American icon glosses over the family drama between brothers John and Will Kellogg, whose ideas gave birth to the business.
Companies carefully design their products, but they also need to design the customer experience, according to the book, “Woo, Wow, and Win.”
From kid zones to luxury suites, stadiums have adopted new marketing ploys but remain dear to fans' hearts, says author Rafi Kohan.
New Wharton research examines binge consumption in the online education sector and finds that those who binge tend to perform better and are more likely to complete an online course.
As online platforms become cluttered with ads, marketers have to find new ways to connect with customers. One rising trend is “influencer marketing," a Google executive says.
Artificial intelligence is reinventing the creative landscape for marketers, according to Winston Binch, chief digital officer for Deutsch North America.