Marketing

How Anticipating Future Variety Curbs Consumer Boredom

Wharton research shows that when consumers are offered more variety for future consumption, their perception of present satisfaction changes.

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Influencing the Influencers: Using Social Media to Find Top Customers

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Recent Wharton research proposes an analytics model to help businesses identify their high-value customers.

Amazon’s Big Buy: What Whole Foods Brings to the Table

Amazon Whole Foods

Amazon's purchase of Whole Foods expands its presence in the grocery space, but could also provide a boost to the company across multiple sectors.

What Can China and the U.S. Learn from Each Other about Retail?

What Can China and the U.S. Learn from Each Other about Retail

China and the U.S. are learning from each other about the future direction of retail, a real exercise in globalization, says Hong Kong real estate executive George Hongchoy.

How a Yoga Guru Is Mastering the Consumer Goods Market in India

Baba Ramdev

Patanjali Ayurved, a firm headed by a popular yoga master, is leveraging natural ingredients and nationalism to compete with giants in India's fast moving consumer goods market.

Is Hosting the Olympics Good or Bad for a Nation’s Brand?

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Does hosting a major international sports event help or hurt a nation’s brand? The image polishing and profit expectations do not always lead to gold.

Is Testosterone to Blame for Bad Decisions?

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Elevated testosterone may lead people to make worse decisions and not question their impulses, new Wharton research finds.

How to Turn Online Data into a Pricing Strategy That Works

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Recent Wharton research examines how retailers can use online data to create more effective pricing policies.

Can Retailers Escape the Scourge of Free Shipping?

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Free shipping is ubiquitous and expected -- but it’s also delivering a significant hit to retailers’ bottom lines.

Who Will Survive the Retail Reckoning of 2017?

Store Closings

The struggles of traditional retailers have dominated headlines in 2017. Those who emerge from the wreckage will be the brands that successfully transform the customer experience.

Knowledge@Wharton Partners