The K@W Network:
New research from Wharton indicates that incentives can have a negative effect on fundraisers’ power of persuasion.
In retail, the key to finding out what sells lies less in Big Data and more in consumers' heads, says retail psychologist Vanessa Patrick.
Israel has seen a huge economic transformation -- from a land of agriculture and refugees to a high-tech superstar. Can it help neighbors join the success?
Combining themed physical space with a VR experience can create a compelling marketing experience – but can it grab a big enough audience?
Japan and South Korea may offer lessons for China in shaping a national brand that gradually improves its reputation for quality, notes a Chinese expert.
Customer engagement is undergoing a quick revolution, following the customer where he or she lives -- into the realms of chatbots, instant messaging, social media and artificial intelligence.
Target is expanding with smaller stores in urban locations, while Amazon is planning to open convenience stores. Experts explain the potential impact of those moves.
Marketing maven Philip Kotler shares insights on how nation branding efforts can pay off in a conversation with Wharton’s David Reibstein.
Why are PPPs increasingly a favored model for solving societal problems? They combine expertise and help stakeholders with branding, legitimacy and access.
New Wharton research has uncovered a surprising way that social media could be lowering barriers to entry to national politics.