While the digital age has changed the rules of marketing, experts at a recent Wharton conference suggest that the most effective outreach centers on personal connections rather than random tweets or texts.
How P&G Moved Up the Brand Arc to Win a Gold Medal at Sochi
- Mar 07, 2014
- Global Focus, North America
Think Your Product Is Too Boring for Word of Mouth Marketing? Think Again
- Feb 17, 2014
- North America
The emergence of a new upper class in China -- typified by a desire for experiences outside the ordinary and for products that burnish social status and cater to personal[…]
Knowledge@Wharton Partners