Marketing

The Next Wave: Using AI to Build Better Marketing Campaigns

Aug 10
North America
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As the digital revolution keeps on turning, brands are looking to artificial intelligence to bolster their marketing efforts.

Marketing at Comic-Con Gets Real (Again)

Aug 03, 2017
North America

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Marketing events at this year’s San Diego Comic-Con stepped back from VR in favor of physically-constructed immersive experiences – will the approach pay off?

How Brands Can Engineer Social Media Content

Jul 18, 2017
North America
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New Wharton research takes a closer look at brand posts on Facebook to determine the type and mix of content advertisers should aim for to get results.

Is Desktop Dining Hurting the Restaurant Industry?

Jul 12, 2017
North America
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Americans are eating out for lunch less than at any time in the last 40 years. Is that why restaurants are in a slump?

What Digital Disruptors Can Teach Traditional Retailers

Jul 10, 2017
North America

Traditional retailers did not adapt quickly enough to changing consumer tastes and expectations – can they pivot before it’s too late?

Why Old-fashioned Board Games Thrive in the Internet Age

Jul 07, 2017
North America
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Even in the era of amazingly rendered video games, the old board games never seem to go out of style.

What Insights Lie at the Intersection of Neuroscience and Marketing?

Jun 28, 2017
North America
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Businesses could better deconstruct how people make decisions -- and potentially tweak the triggers, say experts at the Wharton Neuroscience Initiative.