The K@W Network:
If companies want to succeed in this digital age, their business models must drive customer intimacy and inclusivity, write the authors of this opinion piece.
If you’ve ever thought that the quest for more clicks is affecting the sorts of articles that get published in the media, it turns out you’re right. But Wharton research[…]
For brands competing for mindshare at San Diego Comic-Con, the contest begins well before the event starts, as marketers roll out a series of ads that tap into fans' excitement[…]
Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.
Some sports analytics experts parse data looking for ways to help a team win on the field. But baseball is a business, too, and data analyst Diny Hurwitz's job is[…]
While pharmaceutical companies hope their television ads might convince a consumer to choose their drug over a rival’s, new Wharton research finds that the ads have a number of additional,[…]
Consumers today often belong to a host of retail ‘loyalty programs,’ earning redeemable points when they spend. So why do so many people stockpile points instead of using them?
The Indian government’s accusations that Nestle’s popular Maggi noodle brand contains dangerous levels of lead and MSG have left the company reeling. Can Maggi -- and Nestle -- recover?
On the surface, customer retention plans seem to make perfect sense. But according to new Wharton research, it’s a lot more complicated -- and sometimes, the result is exactly the[…]
To convince people to donate time instead of money, organizations need to speak to their moral sense of identity, new Wharton research finds.