The K@W Network:
Buoyed by a strong economy and low unemployment, 2018 retail sales were the best in six years. What’s in store for this year?
Former communication executive Karen Wickre has written a book to help introverts learn how to network effectively.
Marketing and branding principles are at work in the stalemate in Washington over the border wall, writes Wharton marketing professor Americus Reed II in this opinion piece.
The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane[…]
Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter J. Dougherty from Princeton University Press in this opinion piece.
Italian fashion house Dolce & Gabbana is trying to clean up a public relations mess in China that highlights the importance of cultural sensitivity in a global marketplace.
An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior.
The stylish car was born in the 1920s as the vision of Harley Earl, a Michigander by birth who became a carmaker to Hollywood stars. A new book calls him[…]
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an[…]
This year will mark the first holiday shopping season in decades without Toys R Us, the venerated toy store – and Amazon seems poised to fill the void.