The K@W Network:
Early market testing based on lean startup principles could do more harm than good, according to new Wharton research.
At a recent Wharton Customer Analytics Initiative conference, Cadillac’s global CMO, Deborah Wahl, talked about leveraging new technologies for growth.
A one-size-fits-all approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.
Exciting new innovations from lesser known colleges and universities are enhancing the value of higher education, according to this opinion piece.
The shutdown of his startup led author and entrepreneur Ethan Senturia to rethink his long-held ideas about success.
What entrepreneurs need is flexibility and innovation -- not a traditional business plan -- says economist and author Carl Schramm.
With a $2.6 trillion economy that continues to grow, India has arrived on the global stage, according to Alyssa Ayres, author of 'Our Time Has Come.'
Walmart's deal to buy a majority stake in Flipkart will help usher in a new attitude in India about choosing entrepreneurship as a career, notes this opinion piece.
New Wharton research examines which kinds of innovations spread more quickly than others in different networks, the role of influencers, and what that means for entrepreneurs.
Is the theater ticket subscription service an offer you can’t refuse – or too good to be true?
From a device to prevent glaucoma-related blindness, to a beauty ritual from ancient India, to a competitive penny-wagering mobile game, startups recently battled for $135,000 in cash and prizes.