Sponsoring Knowledge@Wharton

"The association with Knowledge@Wharton brings added depth and reach to our online marketing programs. Few co-branding opportunities offer the appeal and benefits that Knowledge@Wharton does."
—Terry Suppers,
GE Corporate Financial Services
 

Sponsorship Opportunities

Knowledge@Wharton offers online access to:

  • Analyses of current business trends
  • Interviews with global industry leaders and Wharton faculty
  • Articles based on recent business research (more than 2000 archived)
  • Conference overviews, book reviews and links to relevant content

Design your optimal sponsorship package to enhance your global marketing outreach and maximize your thought leadership potential.

Many Knowledge@Wharton sponsorship opportunities can be considered a gift to The Wharton School, providing tax incentives and creating powerful advantages for visibility within the Wharton community. For more information on Corporate Partner benefits, please visit:
http://www.wharton.upenn.edu/alumni/whartonfund/The_Wharton_Partnership.cfm

Custom Podcasts & Videocasts

  • Custom podcasts and video podcasts feature your company�s executives with Wharton�s faculty
  • Podcasts and videocasts allow your company to obtain visibility with the dissemination of strong thought leadership content in this fast-growing media
  • Audio and video files average more than 300,000 downloads per month

Site & Audio Sponsorship

  • Site sponsorship allows partners to obtain high-visibility from an influential audience and develop a brand identity with the Wharton School
  • Editorial sponsorship across 14 different specific categories, including Finance & Investing, Leadership & Change, Marketing and many others
  • Audio intro/outro sponsorship on Wharton proprietary podcasts and video podcasts

E-Newsletter Links

  • Every two weeks, Knowledge@Wharton distributes its e-newsletter publication to more than 600,000 registered subscribers across the network
  • Sponsors reach subscribers via an embedded text link which routes Knowledge@Wharton users to the sponsor�s own thought leadership content

Custom Surveys

  • Custom surveys are developed in collaboration with your company, Knowledge@Wharton and Wharton faculty members
  • Surveys are disseminated via the Knowledge@Wharton e-newsletter and/or tablet ads on the K@W website
  • Data is collected and provided to you for future use

White Papers/Special Reports

  • In depth and engaging white papers are created by Knowledge@Wharton writers and editors on a mutually agreed upon topic
  • Written as a collaborative industry research piece, each white paper provides insights from Wharton faculty experts and your company�s leaders
  • Content copyright is owned by your company and can be based on survey findings or your industry event(s)
  • Special reports are comprised of multiple articles or white papers on a related topic, exploring different aspects of current business trends
  • Your logo will be placed on introductory webpages as well as on a pdf file version of the report which can be reprinted for future purposes