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From Writing to Leading: How John A. Byrne Is Remaking Fast Company
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******************************** From Writing to Leading: How John A. Byrne Is Remaking Fast Company http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=974 Former BusinessWeek journalist John A. Byrne was a veteran writer about business management and leadership when he was tapped to become editor-in-chief of Fast Company magazine last year. Launched with high hopes -- and with much initial success -- during the Internet boom, the magazine faced declining advertising and newsstand sales after the dotcom bubble burst. For the past year, Byrne has had to worry about the success of an enterprise, not just a tight deadline for a cover story. In an interview, he explains how he plans to turn the publication around.
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