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Getting Reorganization Right: How Bruce Chizen Drove Change and Innovation at Adobe Systems
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******************************** Getting Reorganization Right: How Bruce Chizen Drove Change and Innovation at Adobe Systems http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=967 Five years ago, when the technology sector was booming, Adobe Systems was in trouble. The company was respected for its technical prowess and popular products, but Wall Street was skeptical; Japan, a major market, was tanking; and Quark, Adobe's rival, launched a hostile takeover attempt. Forced to swim or sink, Adobe Systems launched a massive turnaround effort spearheaded by executive vice president Bruce Chizen, who is now the company's president and CEO. In an interview with Knowledge@Wharton, Chizen discusses how he and his colleagues managed the turnaround, Adobe Systems' competitive strategy, and where the company is headed in the future.
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