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Everything You Always Wanted to Know about Life in a Mall
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******************************** Everything You Always Wanted to Know about Life in a Mall http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=962 In his new book, Call of the Mall, Paco Underhill explains that the reason the rest rooms in America's shopping malls are typically located at the end of a long, gloomy corridor is because malls are built by real estate developers, not merchants. Real estate developers, says Underhill, so resent having to dedicate any space to a non-revenue producing amenity, that they tuck it out of the way. It’s just one of the many facts about mall shopping that Underhill, a “retail anthropologist” with his own consulting firm, offers up in his entertaining, detail-laden expedition into the world of consumerism.
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