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AT&T Wireless: Will Cingular's Big Bet Pay Off?
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******************************** AT&T Wireless: Will Cingular's Big Bet Pay Off? http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=941 Last week Cingular, the second-largest wireless telephone firm in the U.S., beat Britain's Vodafone in a bidding battle for AT&T Wireless with a $41 billion bid. If regulators approve, the merger will create the country's largest wireless telephone company. But will Cingular be able to build real value from the deal? Experts at Wharton and elsewhere give the merger a thumbs up in terms of strategy, but warn that it is still too early to say whether the acquisition will be good for Cingular. One key problem: the whole wireless industry is in a flux.
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