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Luxury Brands: Marketing the Upscale During a Downturn
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******************************** Luxury Brands: Marketing the Upscale During a Downturn http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=2091 Chasing aspirational 16-year-olds and new money in emerging markets is "out," while pampering the wealthiest and most loyal customers is "in," according to luxury retailers at the recent Wharton Marketing Conference. Said one panelist: "The core for a luxury brand is a customer with very considerable wealth."
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