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MAC AIDS Fund's Nancy Mahon: Tying the Cause to the Brand
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******************************** MAC AIDS Fund's Nancy Mahon: Tying the Cause to the Brand http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=2071 Nancy Mahon doesn't consider herself a glamour girl, but she believes in the power of lipstick -- Viva Glam shades 5 and 6 in particular. Mahon is a senior vice president of MAC Cosmetics and executive director of the MAC AIDS fund, which last year donated $20 million to programs in 57 countries. During a recent Wharton Leadership Lecture, Mahon offered her perspective on what it takes to launch, and sustain, a successful corporate social responsibility program.
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