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Southwest Airlines' Colleen Barrett Flies High on Fuel Hedging and 'Servant Leadership'
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******************************** Southwest Airlines' Colleen Barrett Flies High on Fuel Hedging and 'Servant Leadership' http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=2006 At a time when the airline industry is under assault from skyrocketing fuel prices and a sluggish U.S. economy, it's hard to imagine that a talk by the president of the leading American carrier would not be dominated by discussions of job cutbacks, reduced routes and higher fares. But then there aren't too many major airline executives like Southwest Airlines' Colleen Barrett, 63, who rose from legal secretary to president over a span of 23 years. Barrett discussed customer service, her charismatic boss and making a birthday cake out of toilet paper during the recent Wharton Leadership Conference.
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